Research

Our research: The impact of digital technologies on companies and markets

We research how digital technologies – including artificial intelligence, social media, digital platforms and software – influence business strategies and market structures. Our aim is to understand the economic opportunities and challenges that these technologies bring for companies and markets.

Companies and digitaltechnologies

• Artificial intelligence and corporate strategy
• Effects of generative AI on innovation
• Monetization of data, software and algorithms
• Economic consequences of cybersecurity attacks

Market structures and competition

• Competitive effects of large platforms (e.g. Uber, Amazon)
• Market concentration in digital markets
• Influence of algorithms in social media, app stores and search engines
• Effectiveness of IT regulations (e.g. Digital Markets Act, data protection, disinformation)

Our research provides scientific findings with high social and economic relevance. It helps companies and political decision-makers to position themselves successfully in the digital economy and develop sustainable strategies for the future