Bachelor's thesis

Our chair supervises bachelor theses on the economic impact of digital technologies. Students have the opportunity to suggest their own topics or choose from a selection of suggested topics.

Exemplary topics:

Business impact

• Why do some companies benefit more from the introduction of AI than others?
• Does generative AI promote or inhibit innovation?
• What strategies are effective for monetizing data, software and algorithms?
• How do cybersecurity attacks affect company value?

Market impact

• How do large digital platforms (e.g. Uber) influence competition?
• Why are digital markets concentrated on a few companies (e.g. Amazon)?
• How do algorithms on social media platforms, app stores or search engines control user behavior?
• Do IT regulations (e.g. data protection, Digital Markets Act, measures against disinformation) achieve their economic goals?