MKT 720: Research Seminar
Contents
The seminar is a preparation for writing a master thesis in the field of marketing and introduces students to academic work. Students get acquainted with basic literature research techniques and learn how to organize and structure their research. Students prepare a written paper covering a particular research topic. The paper is presented and discussed with other students in class.
Learning outcomes
Participation in the seminar will enable students to address all aspects of exploring a research topic in the field of marketing. Students learn how to identify research gaps, to formulate research questions and to position and motivate a particular topic, how to develop a conceptual/
Necessary prerequisites
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Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Seminar | 2 SWS | 15 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | German, English |
| Form of assessment | Written paper (70%, scope depends on the assigned topic), presentation (30%) |
| Restricted admission | yes |
| Further information | Website of the chair |
Examiner Performing lecturer |  | Prof. Dr. Florian Stahl Prof. Dr. Florian Stahl |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu. |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 4 |
| Literature | Major academic marketing journals |
| Course outline | The seminar thesis is prerequisite for writing a master thesis at our chair. Master students explore a topic by reviewing literature to a specific research question in the field of marketing. Each student will prepare an individual seminar paper (approx. 15–25 pages) on an allocated topic. For more details about the seminar, please visit https://www.bwl.uni-mannheim.de/en/quantitativemarketing/teaching/marketingseminar-mkt-720/ |