Academic Research and Writing

On this page you can find all information related to the preparation of academic papers at our chair. When working on your bachelor's thesis, master's thesis or seminar paper at our chair you can learn more about academic writing for the marketing sciences.

Zwei Studierende sitzen am Tisch mit Lernmaterialien

Credit: Xenia Münsterkötter

Bachelor Thesis

Here you can find all information about the bachelor thesis.

Application process – BWL
Application process – WiPäd
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Student steht zwischen Bücherregalen und liest in einem Buch

Credit: Felix Zeiffer

Seminar Paper

Here you can find all information about the seminar paper.

Course details Spring 2025
Course details Fall 2025
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Eine Hand mit Stift kreuzt etwas auf einem Formular an

Credit: Felix Zeiffer

Master Thesis

Here you can find all information about the master thesis.

Application process Spring 2025
Application process Fall 2025
Template Research Proposal
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