Research interests:
- Strategic fundraising, in particular reward-based crowdfunding
- Diversity management
- Prosocial behavior
- Social perception and evaluation
Education
- since 07/
2021 Research group member at the institute for SME Research (ifm), research group “Family Firms”, University of Mannheim - since 05/
2021 Postdoc at the Chair of Business Administration, Public & Nonprofit Management, University of Mannheim - 07/
2016 – 05/ 2021 Promotion for Dr. rer. pol. at the Chair of Business Administration, Public and Nonprofit Management, University of Mannheim, Prof. Dr. Bernd Helmig - 09/
2019–10/2019: Academic visitor at the University of Oxford, Said Buisness School, Oxford, England - 09/
2009–05/2012: Master of Arts in Culture and Business Administration: English/ American Studies, University of Mannheim, Germany - 01/
2011–06/2011: Exchange semester at the Swansea University Wales, U.K. - 09/
2006–09/2009: Bachelor of Arts in Culture and Business Administration: English/ American Studies, University of Mannheim, Germany - 07/
2006: Abitur at Gymnasium Weingarten, Weingarten, Germany
- since 07/
Professional qualification and work experience
- 09/
2019–06/2021: acadeMIA Fellow, Leadership and Career Enhancement Program for Women in Academia, University of Mannheim - 03/
2021: University of Edinburgh Business School Eighth Annual Paper Development Workshop - 07/
2018: ISTR PhD Seminar, 13th International Conference of the International Society for Third Sector Research (ISTR), Amsterdam, Netherlands
- 11/
2017: Doctoral Fellowship Seminar, 46th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Grand Rapids, MI - 02/
2016–05/2016: Junior Manager Sponsoring & Eventmarketing, BB Promotion GmbH, Mannheim, Germany - 06/
2012–01/2016: Marketing and Education Management, Nationaltheater Mannheim, Mannheim, Germany - 2006–2011 Diverse internships ABSOLVENTUM Mannheim e.V. (Mannheim, Germany); Landesakademie für musizierende Jugend in Baden-Württemberg (Ochsenhausen, Germany); Maschinenbau Strasser GmbH (Weingarten, Germany)
- 09/
Publications and conference presentations
- Henninger, M., Rottler, M. and Helmig, B. (2024). Under pressure: Social information on reference groups and its influence on volunteering intention—a survey experiment. Nonprofit and Voluntary Sector Quarterly, 53, 510–535.
- Gross, H. P., Rottler, M. and Wallmeier, F. (2020). The influence of external reference price strategies in a”nonprofit arts organization's “Pay-what-you-want” setting. Journal of Philanthropy and Marketing, 26, 1–13.
- Gross, H. P. and Rottler, M. (2019). Nonprofits’ internal marketing and its influence on volunteers’ experiences and behavior: A multiple mediation analysis. Nonprofit and Voluntary Sector Quarterly, 48, 388–416.
- Ahrens, J.-P., Isaak, A., Istipliler, B., Rottler, M. and Steininger, D. M. (2021). Ultimate dream management: An innovative crowdfunding management technique for the creation of desired products. In , Reshaping capitalism for a sustainable world : EURAM 2021, online conference, 16–18 June 2021; programme book (S. 188). , EURAM: Brussels.
- Rottler, M. and Helmig, B. (2020). Successful funding through the crowd: Towards a research synthesis framework. In , Academy of Management Proceedings (S. 1). Annual Meeting Proceedings / Academy of Management, Academy of Management: Chicago, IL.
- Rottler, M., Helmig, B. and Ahrens, J.-P. (2020). The biased crowd? Personality perceptions in crowdfunding. In , ICIS 2020 – Making Digital Inclusive: Blending the Local and the Global : India, December 13–16, 2020 (S. 1–9). , AISeL: Atlanta, GA.
- Helmig, B. and Rottler, M. (2019). Traits matter – Personality and crowdfunding performance. In , (S. 17671). Academy of Management Annual Meeting Proceedings, Academy of Management: Chicago, IL.
- Ahrens, J.-P., Onneken, F., Rottler, M., Strohmeyer, R. and Torchia, M. (2023). Gender equality in firm leadership worldwide: Where are we now and how do family and non-family firms differ? 26. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum) 2023, Darmstadt, Germany.
- Herzum, J., Rottler, M. and Helmig, B. (2022). Tug-of-war and bridge-building? Individual perception of and reactions to tensions within Business-to-Nonprofit Partnerships. 38th EGOS Colloquium, Wien, Austria.
- Herzum, J., Rottler, M. and Helmig, B. (2022). Tug-of-war and bridge-building? Individual perception of and reactions to tensions within Business-to-Nonprofit Partnerships. Business & Society Research Seminar 2022, Nantes, France.
- Rottler, M., Ahrens, J.-P., Strohmeyer, R. and Onneken, F. (2022). Female leadership in family firms. EQUA Stipendiatenkolloquium 2022, München, Germany.
- Rottler, M. and Motyka, M. (2022). Fallbeispiel zur holistischen, mehrstufigen und langfristig angelegten empirischen Untersuchung zur Wirkung vom Diversitätsmanagement eines Mehrspartentheaters. 4. Workshop der Arbeitsgemeinschaft Methoden der empirischen (Kulturnutzer:innen) Forschung des Fachverbands Kulturmanagement, Online.
- Ahrens, J.-P., Isaak, A., Istipliler, B., Rottler, M. and Steininger, D. M. (2020). Exchanges about dreams: Towards a new management technique for crowdfunding. 24. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Online.
- Ahrens, J.-P., Isaak, A., Istipliler, B., Rottler, M. and Steininger, D. M. (2020). Exchanges about dreams: Towards a new management technique for crowdfunding. 18th Interdisciplinary European Conference on Entrepreneurship Research (IECER), Online.
- Gross, H. P., Kaempffe, E.-M. and Rottler, M. (2020). Unequally equal: The failure of diversity transformation in arts and cultural organizations. EIASM 2020 : 7th Workshop on Managing Arts and Cultural Organizations, Online.
- Rottler, M. (2020). Crowdfunding, der digitale Rattenfänger von Hameln? 13. Jahrestagung des Fachverband Kulturmanagenment, Düsseldorf, Germany.
- Rottler, M., Helmig, B. and Ahrens, J.-P. (2020). Exclusive crowdfunding: Resource provision bias and social categorization discrimination. 24. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Online.
- Rottler, M., Helmig, B. and Ahrens, J.-P. (2020). Perceived personality in online funding decisions: A socioanalytic lens on crowdfunding. 6th International Research Forum on Mittelstand, Online.
- Gross, H. P. and Rottler, M. (2018). Nonprofits' internal marketing and its influences on volunteers' experiences and behavior: A multiple mediation analysis. 13th International Conference of the International Society for Third Sector Reseach, Amsterdam, Netherlands.
- Gross, H. P., Rottler, M. and Wallmeier, F. (2018). The influence of external reference price strategies on the amount paid in a “pay what you want” setting of a German photo biennial. 6th Workshop on Managing Arts and Cultural Organizations, European Institute for Advanced Studies in Management (EIASM), Oxford, UK.
- Rottler, M. and Helmig, B. (2018). Video signaling in nonprofit crowdfunding campaigns. 13th International Conference of the International Society for Third Sector Reseach, Amsterdam, Netherlands.
- Oberg, A., Wruk, D., Friedrich-Schieback, M., Rottler, M., Helmig, B. and Woywode, M. (2017). How can we measure the impact of the sharing economy? A conceptual and empirical impact model. SustEcon Conference – The contribution of a sustainable economy to achieving the SDGs, Berlin, Germany.
- Rottler, M. and Gross, H. P. (2017). Internal marketing influences volunteer outcomes in arts organizations: A multiple mediation analysis. 11th Workshop on the Challenges of Managing the Third Sector, Belfast, Northern Ireland.
- Rottler, M. and Helmig, B. (2017). Success factors of crowdfunding: A systematic literature review. 46th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Grand Rapids, MI.
- Ahrens, J.-P., Onneken, F., Rottler, M., Strohmeyer, R. and Torchia, M. (2024). Gender equality in firm leadership worldwide: Where are we now and how do family and non-family firms differ? In Women in family business : New perspectives, contexts and roles (S. 21–62). Cheltenham: Edward Elgar Publishing.
- Helmig, B. and Rottler, M. (2022). Fundraising und Hochschul-Fundraising – Grundlagen, Literaturüberblick und Erfolgsfaktoren. In Hochschul-Fundraising (S. 41–47). Bonn: Deutscher Hochschulverband.
Awards and Scholarships
Travel Scholarships
- Research Funding by the Women Go Abroad – Mobility Grants for Young Female Researchers, University of Mannheim (2020, 2021)
- Research Scholarship (Conference Travel) by the Internationalization of Doctoral Education @the University of Mannheim Program (2019)
- Research funding by the German Academic Exchange Service (2017, 2018)
- Research scholarship by the Julius-Paul-Stiegler-Gedächtnis-Foundation (2017)
Research Scholarships
- Research funding by the EQUA Foundation, Germany (2021–2022)
- Research Funding by the Women Go Abroad – Mobility Grants for Young Female Researchers, University of Mannheim (2019)
- Research funding by the German Academic Exchange Service (2011)