Research focus

The chair of Public and Nonprofit Management aims to generate and to transfer knowledge on the professional management of socially-oriented organizations.

This objective is accomplished by conducting theory-based empirical research on the professional management of socially-oriented organizations operating in the public or nonprofit sector. For this purpose, we apply both quantitative and qualitative research methods. Our current research interests focus on the following areas:

market-oriented management
strategic management
human resource management
organization

Selected research projects

Cognitive Dissonance in Hybrid Organizations

Success of crowdfunding campaigns

The Legitimacy of Algorithmic Decision-Making in Public E-Services

To top

Englert, B., Sievert, M., Helmig, B. and Jansen, K. (2024). The incongruity of misfit: A systematic literature review and research agenda. Human Relations, 77, 1306-1332.
Henninger, M., Rottler, M. and Helmig, B. (2024). Under pressure: Social information on reference groups and its influence on volunteering intention—a survey experiment. Nonprofit and Voluntary Sector Quarterly, 53, 510–535.
Pinz, A., Englert, B. and Helmig, B. (2024). Organizing logic multiplicity in hybrid organizations: The role of organizational culture. Nonprofit Management & Leadership, 35, 353–378.
Herzum, J., Sievert, M. and Helmig, B. (2022). Effects of corporate environmental activities on evaluators' propriety beliefs. Academy of Management Proceedings, 2022.
Waerder, R., Thimmel, S., Englert, B. and Helmig, B. (2022). The Role of nonprofit–private collaboration for nonprofits’ organizational resilience. Voluntas : International Journal of Voluntary and Nonprofit Organizations, 33, 672–684.
Helmig, B., Jegers, M., Lapsley, I. and Pettersen, I. J. (2021). Guest editorial: Third Sector challenges in the contemporary world. Journal of Accounting & Organizational Change : JAOC, 17, 1–4.
Englert, B., Helmig, B. and Thaler, J. (2020). Fit themes in volunteering: How do volunteers perceive person-environment fit. Nonprofit and Voluntary Sector Quarterly, 49, 336–356.
Englert, B., Thaler, J. and Helmig, B. (2020). Bindung von Freiwilligen: Zur Rolle der Person-Umwelt-Passung. Personal Quarterly, 72, 11–15.
Pinz, A., Friedrich-Schieback, M. and Thaler, J. (2020). Does ownership influence the relationship between staff turnover and performance? An empirical inverstigation in non-profit and for-profit-microfinance organisations. Accounting, Finance & Governance Review : AFGR, 26, 19–36.
Helmig, B., Pinz, A., Englert, B. and Meiser, F (2019). Organizational commitment in international public administrations: The role of public service motivation and person-organization fit. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 42, 121–137.
Wallmeier, F., Helmig, B. and Feeney, M. K. (2019). Knowledge construction in public administration: A discourse analysis of public value. Public Administration Review : PAR, 79, 488–499.
Englert, B. and Helmig, B. (2018). Volunteer performance in the light of organizational success: A systematic literature review. Voluntas : International Journal of Voluntary and Nonprofit Organizations, 29, 1–28.
Pinz, A., Roudyani, N. and Thaler, J. (2018). Public-private partnerships as instruments to achieve sustainability-related objectives: the state of the art and a research agenda. Public Management Review, 20, 1–22.
Thaler, J., Spraul, K., Helmig, B. and Franzke, H. (2017). Satisfaction with and success of employee training from a public service motivation persepctive. International Journal of Public Administration : IJPA, 40, 1–11.
Helmig, B., Spraul, K. and Ingenhoff, D. (2016). Under positive pressure: How stakeholder pressure affects corporate social responsibiliy implementation. Business and Society, 55, 151–187.
Thaler, J. and Helmig, B. (2016). Do codes of conduct and ethical leadership influence public employees' attitudes and behaviors? An experimental analysis. Public Management Review, 18, 1365-1399.
Wymer, W., Gross, H. P. and Helmig, B. (2016). Nonprofit brand strength : what is it? How is it measured? What are its outcomes? Voluntas : International Journal of Voluntary and Nonprofit Organizations, 27, 1448-1471.
Helmig, B., Hinz, V. and Ingerfurth, S. (2015). Valuing organizational values: Assessing the uniqueness of nonprofit values. Voluntas : International Journal of Voluntary and Nonprofit Organizations, 26, 2554-2580.
Pinz, A. and Helmig, B. (2015). Success factors of microfinance institutions: State of the art and research agenda. Voluntas : International Journal of Voluntary and Nonprofit Organizations, 26, 488–509.
Helmig, B., Hinz, V. and Ingerfurth, S. (2014). Extending Miles & Snow's strategy choice typology to the German hospital sector. Health Policy, 118, 363–376.
Helmig, B., Ingerfurth, S. and Pinz, A. (2014). Success and failure of nonprofit organizations: theoretical foundations, empirical evidence, and future research. Voluntas : International Journal of Voluntary and Nonprofit Organizations, 25, 1509-1538.
Rupp, C., Kern, S. and Helmig, B. (2014). Segmenting Nonprofit Stakeholders to Enable Successful Relationship Marketing: A Review. International Journal of Nonprofit & Voluntary Sector Marketing, 19, 76–91.
Boenigk, S. and Helmig, B. (2013). Why do Donors Donate? Examining the Effects of Organizational Identification and Identity Salience on the Relationships among Satisfaction, Loyalty and Donation Behavior. Journal of Service Research : JSR, 16, 533–548.
Thaler, J. and Helmig, B. (2013). Promoting Good Behavior: Does Social and Temporal Framing Make a Difference? Voluntas : International Journal of Voluntary and Nonprofit Organizations, 24, 1006-1036.
Thaler, J. and Helmig, B. (2013). Theoretical framework of social marketing effectiveness: Drawing the big picture on its functioning. Journal of Nonprofit & Public Sector Marketing, 25, 211–236.
Giroud, P. and Helmig, B. (2012). Mitgliedsbeiträge optimal ausgestalten. Verbändereport : Informationsdienst für die Führungskräfte der Verbände, 16, 12–19.
Helmig, B., Spraul, K. and Tremp, K. (2012). Replication Studies in Nonprofit Research : A Generalization and Extension of Findings Regarding the Media Publicity of Nonprofit Organizations. Nonprofit and Voluntary Sector Quarterly, 41, 360–385.
Spraul, K., Scheefer, A., Helmig, B. and Eckstein, B. (2012). Doppik und Produkthaushalte als Instrument strategischen Managements in Kommunen – Eine vergleichende Fallstudie. Journal of Business Economics : JBE = Zeitschrift für Betriebswirtschaft : ZfB, 82, 935–968.
Helmig, B., Angelé-Halgand, N., Jegers, M. and Lapsley, I. (2010). Current research in non-profit organisations’ management. European Management Journal, 28, 401–402.
Helmig, B., Bürgisser, S., Lichtsteiner, H. and Spraul, K. (2010). On the relevance of accreditations of executive MBA programs – the perception of the customers. International Review on Public and Nonprofit Marketing, 7, 37–55.
Helmig, B., Hinz, V., Michalski, S. and von Trotha, K. (2010). Zu den Auswirkungen von Arbeitszeitmodellen im ärztlichen Dienst von Krankenhäusern. Zeitschrift für Betriebswirtschaft : ZfB, 80, 263–284.
Helmig, B. and Thaler, J. (2010). On the effectiveness of social marketing – what do we really know? Journal of Nonprofit & Public Sector Marketing, 22, 264–287.
Bürgisser, S. and Helmig, B. (2009). Interessenskonflikte zwischen Ehrenamt und Hauptamt. VM : Fachzeitschrift für Verbands- und Nonprofit-Management, 35, 36–45.
Helmig, B., Jegers, M., Lapsley, I. and Panozzo, F. (2009). Charities: The Recurring Questions. Financial Accountability & Management, 25, 1–3.
Helmig, B., Michalski, S. and Spraul, K. (2009). Eine explorative Studie zu Wertschöpfungskonfigurationen in Nonprofit-Organisationen. Betriebswirtschaftliche Forschung und Praxis : BFuP, 61, 94–114.
Helmig, B. (2008). Social Marketing. Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 31, 82–84.
Helmig, B., Huber, J.-A. and Leeflang, P. S. H. (2008). Co-Branding: The State-of-the-Art. Schmalenbach Business Review : Sbr, 60, 359–377.
Helmig, B. and Michalski, S. (2008). Zum Stellenwert der Nonprofit-Forschung in der Betriebswirtschaftslehre: Ein Vergleich deutscher und US-amerikanischer Forschungsbeiträge. Zeitschrift für Betriebswirtschaft : ZfB, 78, 23–55.
Helmig, B., Michalski, S. and Lauper, P. (2008). Performance Management in Public & Nonprofit Organisationen. Empirische Ergebnisse zum Teilaspekt Performance Appraisal. Zeitschrift für Personalforschung : ZfP, 22, 58–82.
Michalski, S. and Helmig, B. (2008). What Do We Know about the Identity Salience Model of Relationship Marketing Success? A Review of Literature. Journal of Relationship Marketing, 7, 45–63.
Helmig, B. and Bärlocher, C. (2007). Umfangreichstes Forschungsprojekt über den Dritten Sektor in der Schweiz. Verbändereport : Informationsdienst für die Führungskräfte der Verbände, 10, 8–11.
Helmig, B. and Bürgisser, S. (2007). Mit der Akkreditierung ist es nicht getan. Neue Zürcher Zeitung und schweizerisches Handelsblatt : NZZ, Beil., S. 35.
Helmig, B., Huber, J.-A. and Leeflang, P. (2007). Explaining Behavioral Intentions for Co-Branded Products: An Extension of the Simon/Ruth Model. Journal of Marketing Management, 23, 285–304.
Helmig, B. and Michalski, S. (2007). Wieviel Markt braucht eine Nonprofit-Organisation? Die Unternehmung : Swiss Journal of Business Research and Practice, 61, 309–323.
Helmig, B. and Hunziker, B. (2006). Moral Hazard und Betrug im Sozialversicherungssystem aus ökonomischer Perspektive. SZS : Schweizerische Zeitschrift für Sozialversicherung und berufliche Vorsorge, 50, 171–189.
Hunziker, B. and Helmig, B. (2006). Motive zur Stiftungsgründung in der Schweiz. VM : Fachzeitschrift für Verbands- und Nonprofit-Management, 32, 18–27.
Michalski, S. and Helmig, B. (2006). Die Dienstleistungsorientierung systematisch steigern. IO New Management, 75, 10–13.
Helmig, B. and Huber, J.-A. (2005). Co-Branding. Die Betriebswirtschaft : DBW, 65, 205–209.
Helmig, B., Jegers, M. and Lapsley, I. (2004). Challenges in Managing Non-Profit Organizations: A Research Overview. Voluntas : International Journal of Voluntary and Nonprofit Organizations, 15, 101–116.
Graf, A. and Helmig, B. (2003). Die optimale Ausgestaltung einer Krankenhaus-Homepage aus der Sicht niedergelassener Ärzte. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 26, 160–175.
Helmig, B. (2003). Indirekte Kundenbeziehungen im Dienstleistungsbereich – dargestellt am Beispiel von Patienteneltern-Krankenhausbeziehungen. Die Unternehmung : Swiss Journal of Business Research and Practice, 57, 63–84.
Helmig, B. and Graf, A. (2003). Messung und Management von Images in Nonprofit Organisationen. VM : Fachzeitschrift für Verbands- und Nonprofit-Management, 29, 36–41.
Helmig, B. (2001). Der Einfluss der Nicht-Erhältlichkeit einer ursprünglich gewünschten Marke auf die Abwechslungsneigung bei der Produktwahl. Jahrbuch der Absatz- und Verbrauchsforschung, 47, 310–328.
Helmig, B. (2001). Performance Messung und Internes Benchmarking in Krankenhauskonzernen mittels Data Envelopment Analysis (DEA). Das Krankenhaus, 93, 489–496.
Helmig, B. (2001). Variety-seeking-behavior. Die Betriebswirtschaft : DBW, 61, 727–730.
Helmig, B. and Dietrich, M. (2001). Qualität von Krankenhausleistungen und Kundenbeziehungen. Die Betriebswirtschaft : DBW, 61, 319–334.
Helmig, B. and Lapsley, I. (2001). On the efficiency of public, welfare and private hospitals in Germany over time: a sectoral data envelopment analysis study. Health Services Management Research, 14, 263–274.
Tscheulin, D. K., Helmig, B. and Moog, R. (2001). Die Ermittlung entscheidungsrelevanter Variablen bei der Wahl von Geburtskliniken als Basis eines effizienten Krankenhausmarkteting. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 24, 451–468.
Helmig, B. and Michel, M. (2000). Determinanten der Wahl hochwertiger Seniorenwohnanlagen – Eine empirische Untersuchung. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 23, 34–46.
Tscheulin, D. K. and Helmig, B. (2000). Patientenzufriedenheitsmessungen im Krankenhaus. Zeitschrift für Betriebswirtschaft : ZfB. Ergänzungsheft, 2000, 105–122.
Tscheulin, D. K., Helmig, B. and Rost, M. (2000). La gestion hospitalière dans la recherche en sciences de gestion en langue française et allemande: une comparaison binationale. Revue Gestion 2000 : management & prospective, 17, 33–55.
Helmig, B. (1999). Der Einfluss der Ausgabe unentgeltlicher Produktproben auf das “variety-seeking-behavior”. Marketing : Zeitschrift für Forschung und Praxis ; ZFP, 21, 105–120.
Tscheulin, D. K. and Helmig, B. (1999). Arzt- und Krankenhauswerbung – Pro und Kontra sowie konzeptionelle Grundlagen einer optimalen Gestaltung. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 22, 165–181.
Tscheulin, D. K. and Helmig, B. (1999). Tue Gutes und sprich darüber. Medical Economics, 1, 108–111.
Tscheulin, D. K. and Helmig, B. (1999). Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung – Internationale Rechtslage, “State-of-the-Art” und Ergebnisse einer empirischen Studie. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf, 51, 550–578.
Tscheulin, D. K. and Helmig, B. (1998). The Optimal Design of Hospital Advertising by Means of Conjoint Measurement. Journal of Advertising Research, 38, 35–46.
Helmig, B. (1997). Der transaktionskostentheoretische Ansatz zur Make-or-Buy-Entscheidungsfindung im Krankenhaus. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU, 20, 1–17.
Helmig, B. (1997). Patientenzufriedenheit messen und managen. Führen und Wirtschaften im Krankenhaus : F & W, 14, 112–120.
Tscheulin, D. K. and Helmig, B. (1997). Krankenhauswerbung – wie würden potentielle Patienten reagieren? Krankenhaus-Umschau : KU, 66, 714–716.
Tscheulin, D. K. and Helmig, B. (1996). Arzt- und Krankenhauswerbung : rechtliche Grundlagen, “State-of-the-Art” und Direktiven für eine effiziente Ausgestaltung. Zeitschrift für Betriebswirtschaft : ZfB, 66, 1357-1382.
Tscheulin, D. K. and Helmig, B. (1995). Wahlleistungen – Tests für ihre Bedeutung im Krankenhaus. Führen und Wirtschaften im Krankenhaus : F & W, 12, 81–84.

Helmig, B., Bärlocher, C. and von Schnurbein, G. (2009). Defining the Nonprofit Sector: Switzerland. Working Papers of the Johns Hopkins Comparative Nonprofit Sector Project, 46. Baltimore, Md.: Johns Hopkins Univ., Dept. of Economics.

Helmig, B., Dorf, Y. and Kliment, C. (eds.) (2022). Hochschul-Fundraising. Bonn: Deutscher Hochschulverband.
Helmig, B. and Boenigk, S. (2020). Nonprofit Management. München: Vahlen.
Helmig, B. and Boenigk, S. (2012). Nonprofit Management. München: Vahlen.
Helmig, B., Gmür, M., Bärlocher, C., von Schnurbein, G., Degen, B., Nollert, M., Budowski, M., Sokolowski, S. W. and Salamon, L. M. (2011). The Swiss Civil Society Sector in a Comparative Perspective. Fribourg: Univ., Inst. for Research on Management of Associations, Foundations and Cooperatives (VMI).
Helmig, B., Angelé-Halgand, N., Jegers, M. and Lapsley, I. (2010). Management Focus: Managing Non-Profit Organizations. Amsterdam [u.a.]: Elsevier.
Helmig, B., Lichtsteiner, H. and Gmür, M. (2010). Der Dritte Sektor der Schweiz. Bern [u.a.]: Haupt-Verl.
Schauer, R., Helmig, B., Purtschert, R. and Witt, D. (2008). Steuerung und Kontrolle in Nonprofit-Organisationen. Linz: Trauner-Verl.
Helmig, B. and Hunziker, B. (2007). Stiften in der Schweiz : eine empirische Untersuchung über die Beweggründe von Stifterinnen und Stiftern. Freiburg, Schweiz: Verbandsmanagement Inst. (VMI).
Helmig, B., Purtschert, R., Schauer, R. and Witt, D. (2007). Nonprofit-Organisationen und Märkte : 7. Internationales Colloquium der NPO-Forscher im März 2006 an der Universität Freiburg/Schweiz. Wiesbaden: Dt. Univ.-Verl.
Helmig, B., Hyndman, N., Jegers, M. and Lapsley, I. (eds.) (2006). On the Challenges of Managing the Third Sector. Baden-Baden: Nomos.
Helmig, B. and Purtschert, R. (2006). Nonprofit-Management. Wiesbaden: Gabler.
Helmig, B. (2005). Ökonomischer Erfolg in öffentlichen Krankenhäusern. Berlin: BWV, Berliner Wiss.-Verl.
Purtschert, R., Schwarz, P., Helmig, B., Schauer, R. and Haid, A. (2005). Das NPO-Glossar. Bern [u.a.]: Haupt.
Tscheulin, D. K. and Helmig, B. (eds.) (2004). Gabler Lexikon Marktforschung. Wiesbaden: Gabler.
Tscheulin, D. K. and Helmig, B. (eds.) (2001). Branchenspezifisches Marketing : Grundlagen – Besonderheiten – Gemeinsamkeiten. Wiesbaden: Gabler.
Helmig, B. (1997). Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente. Wiesbaden: Gabler.

Helmig, B. and Rottler, M. (2022). Fundraising und Hochschul-Fundraising – Grundlagen, Literaturüberblick und Erfolgsfaktoren. In Hochschul-Fundraising (S. 41–47). Bonn: Deutscher Hochschulverband.
Helmig, B., Friedrich-Schieback, M. and Thimmel, S. (2021). Quantitative Erhebung zum Thema Arbeiten in der Sharing Economy. In Arbeiten in der Sharing Economy (S. 36–45). Mannheim: .
Helmig, B., Motyka, M. and Englert, B. (2021). Risk management in venture philanthropy partnerships. In Critical contributions to economics and beyond (S. 172–197). Berlin: Lexxion.
Helmig, B. and Thimmel, S. (2020). Sektorspezifische Dienstleistungsforschung: Der Nonprofit-Sektor. In Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis (S. 519–535). Wiesbaden: Springer Gabler.
Helmig, B. (2017). Geleitwort. In Management in Nonprofit-Mikrofinanzorganisationen (S. V-VIII). Wiesbaden: Springer Gabler.
Helmig, B., Gmür, M., Bärlocher, C., von Schnurbein, G., Degen, B., Nollert, M., Sokolowski, S. W. and Salamon, L. M. (2017). Switzerland: A Liberal Outlier for Europe. In Explaining civil society development : a social origins approach (S. 131–142). Baltimore, MD: John Hopkins University Press.
Helmig, B., Hinz, V. and Ingerfurth, S. (2013). Strategische Positionierung konfessioneller Krankenhäuser. In Konfessionelle Krankenhäuser (S. 70–80). Stuttgart: Kohlhammer.
Helmig, B. and Scholz, H. (2013). Bindung interner Kunden im Nonprofit Sektor – Der Fall “Freiwillige”. In Handbuch Kundenbindungsmanagement (S. 969–993). Wiesbaden: Springer Gabler.
Thaler, J., Spraul, K. and Helmig, B. (2013). Aufgabenkritik freiwilliger kommunaler Aufgaben: Zur Entstehung von Akzeptanz für Öffentlich-Private Partnerschaften. In Akzeptanz des öffentlichen Ausgabeverhaltens (S. 112–127). Baden-Baden: Nomos.
Boenigk, S., Helmig, B., Bruhn, M., Hadwich, K. and Batt, V. (2012). An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations. In Customer Experience (S. 469–499). Wiesbaden: Springer Gabler.
Spraul, K., Wruck, K. and Helmig, B. (2012). “Return on Quality” in der Kommunalverwaltung. In Public Management im Paradigmenwechsel (S. 439–454). Linz: Trauner.
Gmür, M., Helmig, B. and Bärlocher, C. (2010). Der Dritte Sektor im internationalen Vergleich. In Der Dritte Sektor der Schweiz (S. 41–58). Bern [u.a.]: Haupt-Verl.
Helmig, B. (2010). NPO-Management. In Gabler Wirtschaftslexikon (S. ). Wiesbaden: Gabler.
Helmig, B., Bärlocher, C. and von Schnurbein, G. (2010). Grundlagen und Abgrenzungen. In Der Dritte Sektor der Schweiz : die Schweizer Länderstudie im Rahmen des Johns Hopkins Comparative Nonprofit Sector Project (CNP) (S. 15–40). Bern [u.a.]: Haupt-Verl.
Helmig, B., Gmür, M. and Bärlocher, C. (2010). Methodische Erläuterungen zur Erfassung des Dritten Sektors der Schweiz. In Der Dritte Sektor der Schweiz (S. 145–171). Bern [u.a.]: Haupt-Verl.
Helmig, B., Gmür, M., Bärlocher, C. and Bächtold, S. (2010). Statistik des Dritten Sektors der Schweiz. In Der Dritte Sektor der Schweiz (S. 173–205). Bern [u.a.]: Haupt-Verl.
Helmig, B. and Thaler, J. (2010). Nonprofit Marketing. In Third Sector Research (S. 151–169). New York, NY: Springer.
Helmig, B., Michalski, S. and Thaler, J. (2009). Besonderheiten und Managementimplikationen der Kundenintegration in Nonprofit-Organisationen. In Kundenintegration : Forum Dienstleistungsmanagement (S. 471–492). Wiesbaden: Gabler .
Michalski, S. and Helmig, B. (2009). Management von Nonprofit-Beziehungen – ein Service Value Chain-orientierter Ansatz. In Management von Kundenbeziehungen : Perspektiven – Analysen – Strategien – Instrumente; Manfred Bruhn zum 60. Geburtstag (S. 229–249). Wiesbaden: Gabler.
Helmig, B., Spraul, K. and Michalski, S. (2008). Wertschöpfungskonfigurationen in Nonprofit-Organisationen. In Steuerung und Kontrolle in Nonprofit-Organisationen (S. 113–133). Linz: Trauner-Verl.
Helmig, B. and Lauper, P. (2007). Zur Bedeutung von Cause-Related Marketing für Unternehmen und Nonprofit-Organisationen. In Festschrift für Prof. Dr. Dr. h.c. mult. Peter Eichhorn anlässlich seiner Emeritierung (S. 796–806). Berlin: BWV, Berliner Wiss.-Verl.
Helmig, B. and Graf, A. (2006). Die Bedeutung des Kundenmanagements im Krankenhaussektor. In Management im Gesundheitswesen (S. 163–176). Heidelberg: Springer Medizin-Verl.
Helmig, B. and Graf, A. (2006). Erfolgsfaktoren von Verbänden – dargestellt am Beispiel schweizerischer Wirtschaftsverbände. In Der Dritte Sektor im 21. Jahrhundert : Auslauf- oder Zukunftsmodell? (S. 241–270). Baden-Baden: Nomos.
Helmig, B. and Hunziker, B. (2006). Stifterstudie Schweiz. In Stiftung und Gesellschaft : eine komparative Analyse des Stiftungsstandortes Schweiz, Deutschland, Liechtenstein, Österreich, USA (S. 37–54). Basel [u.a.]: Helbing & Lichtenhahn.
Helmig, B., Hyndman, N., Jegers, M. and Lapsley, I. (2006). Challenges of Managing the Third Sector [Vorwort]. In On the Challenges of Managing the Third Sector (S. 5–7). Baden-Baden: Nomos-Verl.-Ges.
Helmig, B., Purtschert, R. and Beccarelli, C. (2006). Erfolgsfaktoren im Nonprofit-Management. In Nonprofit-Management : Beispiele für Best-Practices im Dritten Sektor (S. 351–359). Wiesbaden: Gabler.
Helmig, B., Purtschert, R. and Beccarelli, C. (2006). Nonprofit but Management. In Nonprofit-Management : Beispiele für Best-Practices im Dritten Sektor (S. 1–20). Wiesbaden: Gabler.
Purtschert, R., Helmig, B. and von Schnurbein, G. (2006). Les fondations, parties intégrantes de la societé. In Stiftung und Gesellschaft : eine komparative Analyse des Stiftungsstandortes Schweiz, Deutschland, Liechtenstein, Österreich, USA (S. 15–18). Basel: Helbing & Lichtenhahn.
Purtschert, R., Helmig, B. and von Schnurbein, G. (2006). Stiftung und Gesellschaft. In Stiftung und Gesellschaft (S. 11–14). Basel [u.a.]: Helbing & Lichtenthal.
Helmig, B. (2005). Patientenzufriedenheit im Krankenhaus – Meßergebnisse sinnvoll auswerten und umsetzen. In Qualitätsmanagement im Gesundheitswesen (S. 1–23). Köln: Verl. TÜV Rheinland.
Helmig, B. (2004). Von der Marktforschung zur Kundenintegration. In Wertorientiertes Management im Gesundheitswesen (S. 17–31). Baden-Baden: Nomos-Verl.-Ges.
Helmig, B. (2004). Wird das Potenzial von Marketing im NPO-Management unterschätzt? In Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München, 25. und 26. März 2004 (S. 59–86). Wiesbaden: Dt. Univ.-Verl.
Tscheulin, D. K., Helmig, B., Dietrich, M. and Philipp, U. J. (2003). Dienstleistungsmarketing im Gesundheitswesen. In Management im Gesundheitswesen und in der Gesundheitspolitik (S. 329–341). Bern [u.a.]: Huber.
Tscheulin, D. K. and Helmig, B. (2001). Gibt es ein branchenspezifisches Marketing? – Gemeinsamkeiten und Unterschiede des Marketing in verschiedenen Branchen. In Branchenspezifisches Marketing : Grundlagen – Besonderheiten – Gemeinsamkeiten (S. 19–36). Wiesbaden: Gabler.
Tscheulin, D. K. and Helmig, B. (2001). Krankenhausmarketing. In Branchenspezifisches Marketing : Grundlagen – Besonderheiten – Gemeinsamkeiten (S. 401–428). Wiesbaden: Gabler.
Tscheulin, D. K. and Helmig, B. (2000). Krankenhausmarketing – Dienstleistungsmarketing. In Krankenhausmanagement (S. 206–235). München [u.a.]: Urban & Fischer.
Tscheulin, D. K. and Helmig, B. (2000). Markentreue, Wiederkauf- und Wechselkaufverhalten. In Handbuch Produktmanagement (S. 507–527). Wiesbaden: Gabler.

Bruder, J., Helmig, B. and Sievert, M. (2024). Algorithmic decision-making in public e-services and its Influence on citizens' legitimacy perceptions. 84. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V., Lüneburg, Germany.
Bruder, J., Helmig, B. and Sievert, M. (2024). Algorithmic decision-making in public e-services and its influence on citizens' legitimacy perceptions. IRSPM Conference 2024, Tampere, Finland.
Bruder, J., Sievert, M. and Helmig, B. (2024). Algorithmic decision-making in public e-services and its influence on citizens' legitimacy perceptions. The Annual Conference of the European Group for Public Administration 2024 (EGPA 2024), Athens, Greece.
Herzum, J., Rottler, M. and Helmig, B. (2022). Tug-of-war and bridge-building? Individual perception of and reactions to tensions within Business-to-Nonprofit Partnerships. 38th EGOS Colloquium, Wien, Austria.
Herzum, J., Rottler, M. and Helmig, B. (2022). Tug-of-war and bridge-building? Individual perception of and reactions to tensions within Business-to-Nonprofit Partnerships. Business & Society Research Seminar 2022, Nantes, France.
Herzum, J., Sievert, M. and Helmig, B. (2022). Effects of corporate environmental activities on evaluators' propriety beliefs. The 82nd Annual Meeting of the Academy of Management, Seattle, WA, Hybrid.
Herzum, J., Sievert, M. and Helmig, B. (2022). Examining how corporate environmental activities affect evaluators' propriety beliefs: Experimental evidence on individual legitimacy judgments. CSSI Partnerships Conference 2022, Wageningen, The Netherlands, Online.
Herzum, J., Sievert, M. and Helmig, B. (2022). Examining how corporate environmental activities affect evaluators’ propriety beliefs: Experimental evidence on individual legitimacy judgments. 38th EGOS Colloquium, Wien, Austria.
Motyka, M., Englert, B. and Helmig, B. (2022). Towards a typological theory of strategies in corporate philanthropy. 100 Jahre VHB: Jubiläumstagung des Verbands der Hochschullehrer für Betriebswirtschaft, Online.
Motyka, M., Englert, B. and Helmig, B. (2022). Towards a typological theory of strategies in corporate philanthropy. 2nd Organization Theory Winter Workshop, online.
Herzum, J., Helmig, B. and Englert, B. (2021). B2N partnerships – Nested systems of transformation and interaction: A systematic literature review. 81st Annual Meeting of the Academy of Management, AOM 2021, Online.
Herzum, J., Sievert, M. and Helmig, B. (2021). Corporate Environmental Responsibility Activities as a Basis of Assessment for Individual Legitimacy Judgments. Nachwuchsworkshop der Wissenschaftlichen Kommission Öffentliche Betriebswirtschaftslehre (WK ÖBWL) im VHB, Online.
Herzum, J., Sievert, M. and Helmig, B. (2021). Examining How Corporate Environmental Activities Affect Evaluators’ Propriety Beliefs: Experimental Evidence on Individual Legitimacy Judgments.. SIM Sandbox Workshop, Online.
Thaler, J., Pinz, A. and Sievert, M. (2021). Legitimacy judgment formation – Experimental evidence from citizen participation settings.. 37th EGOS Colloquium 2021, Online.
Englert, B., Sievert, M., Helmig, B. and Jansen, K. (2020). The incongruity of misfit: A systematic literature review and research agenda. 81st Annual Meeting of the Academy of Management, AOM 2021, Online.
Rottler, M., Helmig, B. and Ahrens, J.-P. (2020). Exclusive crowdfunding: Resource provision bias and social categorization discrimination. 24. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Online.
Rottler, M., Helmig, B. and Ahrens, J.-P. (2020). Perceived personality in online funding decisions: A socioanalytic lens on crowdfunding. 6th International Research Forum on Mittelstand, Online.
Sievert, M., Pinz, A. and Helmig, B. (2020). The formation of evaluators’ legitimacy judgments: Experimental evidence on horizontal legitimacy spillover in collaborations. 36th EGOS Colloquium, European Group of Organizational Studies, Online.
Thimmel, S., Englert, B. and Helmig, B. (2020). The impact of organizational misconduct on employees’ ideological psychological contracts: on the buffering role of organizational corrective actions. 36th Virtual EGOS Colloquium 2020, Online.
Waerder, R., Thimmel, S. and Helmig, B. (2020). Organizational Resilience of nonprofit organizations: A resource-based view on the role of pre-existing collaborations with for-profit organizations. 36th Virtual EGOS Colloquium, Pre-Colloquium Development Workshops, Online.
Pinz, A. (2019). Why do local governments react differently to increasing demands for citizen participation? 35th EGOS Colloquium, European Group for Organizational Studies, Edinburgh, UK.
Sievert, M., Pinz, A. and Helmig, B. (2019). Citizens’ perspectives on public service delivery: A survey experiment on public-private partnerships in Germany. 2019 Annual Conference of the European Group for Public Administration (EGPA), Belfast, UK.
Thimmel, S. and Helmig, B. (2019). Research on management of nonprofit organizations: State of the art and future directions. 12th EIASM Workshop on the Challenges of Managing the Third Sector, Trondheim, Norway.
Englert, B., Pinz, A. and Helmig, B. (2018). Assessing the role of goal importance congruence in hybrid organizations. 13th International Conference of the International Society for Third Sector Research, Amsterdam, Netherlands.
Pinz, A. and Wallmeier, F. (2018). A fuzzy-set QCA on organizational embedment of citizen participation in German local governments. 78th Annual Meeting of the Academy of Management, Chicago, IL.
Platz, M. and Helmig, B. (2018). Entrepreneural orientation and innovation type in nonprofit organizations. 13th International Conference of the International Society for Third Sector Reseach, Amsterdam, Netherlands.
Rottler, M. and Helmig, B. (2018). Video signaling in nonprofit crowdfunding campaigns. 13th International Conference of the International Society for Third Sector Reseach, Amsterdam, Netherlands.
Englert, B., Thaler, J. and Helmig, B. (2017). Fit in volunteering: How do volunteers experience person-environment fit. 77th Annual Meeting of the Academy of Management, Atlanta, GA.
Oberg, A., Wruk, D., Friedrich-Schieback, M., Rottler, M., Helmig, B. and Woywode, M. (2017). How can we measure the impact of the sharing economy? A conceptual and empirical impact model. SustEcon Conference – The contribution of a sustainable economy to achieving the SDGs, Berlin, Germany.
Pinz, A., Friedrich-Schieback, M., Thaler, J. and Helmig, B. (2017). The relationship between staff turnover and the performance of microfinance organizations. 11th Workshop on the Challenges of Managing the Third Sector, Belfast, Northern Ireland.
Pinz, A. and Wallmeier, F. (2017). Embedment of citizen participation in organizations: a fuzzy-set configurational analysis of German local governments. International QCA Young Researcher Workshop 2017, Zürich, Switzerland.
Rottler, M. and Helmig, B. (2017). Success factors of crowdfunding: A systematic literature review. 46th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Grand Rapids, MI.
Englert, B., Thaler, J. and Helmig, B. (2016). Fit narratives in volunteering – How do volunteers perceive person-environment fit. 12th Conference of the International Society for Third Sector Research (ISTR), Stockholm, Sweden.
Friedrich-Schieback, M. and Helmig, B. (2016). Assessing the sustainability of sharing economy initiatives – a systematic review on sustainability indicators. 2nd International Workshop on the Sharing Economy, Paris, France.
Friedrich-Schieback, M., Helmig, B. and Wruk, D. (2016). How sustainable is the sharing economy? Indicators for the assessment of the economic, ecological and social contribution of sharing organizations. 3rd International Workshop on the Sharing Economy, Winchester, UK.
Pinz, A. and Helmig, B. (2016). An application of value configuration analysis to investigate how hybiditiy can be managed. 76th Academy of Management Meeting, Anaheim, CA.
Pinz, A. and Helmig, B. (2016). Value creation in nonprofit microfinance organizations: Client focus as differentiation factor. 76th Acadamy of Management Meeting, Anaheim, CA.
Pinz, A., Helmig, B., Thaler, J. and Friedrich-Schieback, M. (2016). The effects of staff turnover on the performance of microfinance organizations. 12th International Conference of the Society for Third Sector Research (ISTR), Stockholm, Sweden.
Platz, M. and Helmig, B. (2016). The Conceptualization of the Nonprofit Climate. 45th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Washington, DC.
Englert, B. and Helmig, B. (2015). Antecedents and dimensions of volunteer performance – what do we already know and what's still to be learned. 44th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Chicago, IL.
Pinz, A. and Helmig, B. (2015). Value creation in microfinance organizations (MFO's) – An analysis of value creation processes in Peruvian and Bolivian nonprofit MFO's. 4th European Research Conference on Microfinance, Geneva, Switzerland.
Friedrich-Schieback, M., Helmig, B. and Ingerfurth, S. (2014). Efficiency evaluation in sports clubs. EASM – Association for Sports Management, Coventry, UK.
Helmig, B. and Englert, B. (2014). Performance of “operational teams” in nonprofit organizations. 43rd Annual Conference ARNOVA, Denver, Co.
Pinz, A. and Helmig, B. (2014). Value Creation in mission-based organizations – an application of Stabell's and Fjeldstad's value configuration analysis to microfinance organizations. 43rd Annual Conference ARNOVA, Denver, CO.
Pinz, A. and Helmig, B. (2014). Value creation in mission-based organizations operating in market environments – the case of microfinance organizations. 11th International Conference of the International Society for Third Sector Research, Münster, Germany.
Rupp, C. and Helmig, B. (2014). Facets of Member Value: Which Organizations Consider Which Type of Member Most Valueable? 11th International Conference of the International Society for Third Sector Research, Münster, Germany.
Thaler, J. and Helmig, B. (2014). Do codes of conduct and ethical leadership influence public employees' attitudes and behaviors? EGPA – European Group for Public Administration , Speyer, Germany.
Thaler, J. and Helmig, B. (2014). The Impact of Codes of Conduct and Ethical Leadership on Public Employees' Attitudes and Behaviors. 74th Academy of Management Annual Meeting, Philadelphia, Pa..
Ingerfurth, S. and Helmig, B. (2013). Rescue the Competitor: Acceptance of Sports Clubs' Expenditures to Avoid a Sports Club's Closure. 21st European Association for Sport Management (ESAM), Istanbul, Turkey.
Pinz, A. and Helmig, B. (2013). Success Factors of Microfinance Institutions – State of the Art and Research Agenda. 3rd European Research Conference on Microfinance, Kristiansand, Norway.
Rupp, C. and Helmig, B. (2013). Value Based Member Management in Nonprofit Sports Clubs. 21str European Association for Sports Management (EASM), Istanbul, Turkey.
Spraul, K., Thaler, J. and Helmig, B. (2013). Cocreating Sustainable Value in Public-Private Partnerships: An Emperical Assessment. 75. Jahrestagung des VHB, Würzburg.
Thaler, J., Spraul, K., Helmig, B. and Franzke, H. (2013). Satisfaction with and Success of Employee Training from a Public Service Motivation Perspective. Academy of Management Conference, Orlando, Fla..
Helmig, B., Hinz, V. and Ingerfurth, S. (2012). Exploring Strategy Choice and Performance. European Conference on Health Economics (ECHE 2012), Zürich, Switzerland.
Helmig, B., Hinz, V. and Ingerfurth, S. (2012). Valuing the Value Orientation – The Relationship of Value Orientation and Performance. European Conference on Health Economics (ECHE 2012), .
Helmig, B., Ingerfurth, S. and Hinz, V. (2012). Exploring Strategy the Value Orientation – The Relationship of Value Orientation and Performance. European Conference on Health Economics (ECHE 2012), Zürich, Schweiz.
Helmig, B., Ingerfurth, S. and Pinz, A. (2012). Success & failure of NPOs – theoretical foundations, empirical evidence and future research. 41th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Indianapolis, Ind..
Ingerfurth, S. and Helmig, B. (2012). Rescue the Competitor. 10th International Conference of the International Society for Third-Sector Research, .
Ingerfurth, S. and Helmig, B. (2012). Rescue the Competitor – Stakeholder Acceptance of Nonprofits' Expenditures to Prevent Others' Closure. New Public Sector Seminar, Edinburgh, UK.
Rupp, C. and Helmig, B. (2012). Using Member Lifetime Value to Support Value-Based Relationship Management in Membership Organizations. 41th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Indianapolis, Ind..
Spraul, K. and Helmig, B. (2012). Institutionalized hybridity – work integration with public-nonprofit joint ventures. 41th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Indianapolis, IN.
Spraul, K. and Helmig, B. (2012). Scale Development in Nonprofit Research. 41th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Indianapolis, Ind..
Spraul, K., Helmig, B. and Hopf, F. (2012). Institutionalized Hybridity – Creating Jobs With Public-Nonprofit Joint-Ventures. 16th International Research Society for Public Management (IRSPM), .
Spraul, K., Thaler, J. and Helmig, B. (2012). Co-Creating Sustainable Value in Public-Private Partnerships: An Empirical Assessment. Academy of Management Annual Meeting, Boston, Massachusetts, USA, .
Spraul, K., Thaler, J. and Helmig, B. (2012). Cocreating Sustainable Value in Public-Private Partnerships: An Empirical Assessment. Academy of Management Annual Meeting, Boston, Massachusetts, USA, Boston, Mass..
Spraul, K., Wruck, K. and Helmig, B. (2012). “Return on Quality” in der Kommunalverwaltung. Public Management Colloquium, .
Spraul, K., Wruck, K. and Helmig, B. (2012). Return to Quality in der Kommunalverwaltung. Public Management Colloquium, Hamburg.
Thaler, J., Spraul, K. and Helmig, B. (2012). Public Service Motivation and Its Moderating and Mediating Role on Personal Development and Corporate Volunteering in German Public Administrations. 16th International Research Society for Public Management (IRSPM), .
Wymer, W., Scholz, H. and Helmig, B. (2012). Developing and Validating a Scale for Nonprofit Brand Strength. 41st Annual Coference of the European Marketing Academy (EMAC), .
Helmig, B., Hinz, V. and Ingerfurth, S. (2011). Exploring Strategy Choice and Performance. 40th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Toronto, Canada.
Helmig, B., Hinz, V. and Ingerfurth, S. (2011). Valueing the Value Orientation. 40th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Toronto, Canada.
Helmig, B. and Thaler, J. (2011). Social Marketing Effectiveness – Development of a Midrange Theory. 71st Annual Meeting of the Academy of Management (AoM), San Antonio, TX.
Pinz, A. and Helmig, B. (2011). On the performance of drivers of microfinance institutions – state of the art and research agenda. 40th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Toronto, Canada.
Thaler, J., Spraul, K. and Helmig, B. (2011). Co-Creating Social Value – A Qualitative Approach to Gain Insights on the Relevance of Corporate Social Responsibility in Public Private Partnerships. 15th Annual Conference of the International Research Society for Public Management (IRSPM), Dublin, Ireland.
Helmig, B., Hinz, V., Haas, A. and Leeflang, P. (2010). Towards a model of strategic corporate giving. 9th International Conference of the International Society for Third-Sector Research (ISTR), Istanbul, Turkey.
Helmig, B., Hinz, V. and Ingerfurth, S. (2010). Positioning Strategies of Nonprofit Organizations – The Case of Nonprofit Hospitals. ARNOVA, Virginia, Alexandria, USA.
Helmig, B. and Ingerfurth, S. (2010). Why Nonprofits Close – Or Why Not? ARNOVA, Virginia, Alexandria, USA.
Helmig, B. and Scholz, H. (2010). Don't Blame it on the Context: Empirical Investigation into the Relationship between Societal Orientation and Organizational Performance of Nonprofit Organizations. ARNOVA 2010, Alexandria, VA.
Helmig, B. and Scholz, H. (2010). The Nonprofit Brand Value Chain. 9th International Conference of the International Society for Third-Sector Research (ISTR), Istanbul, Türkei.
Helmig, B. and Scholz, H. (2010). The Nonprofit Brand Value Chain – Just Black Boxes or Real Insights? 39th European Marketing Academy Conference (EMAC), Kopenhagen, Dänemark.
Helmig, B. and Thaler, J. (2010). On the Impact of Framing Determinants on Social Marketing Effectiveness: What Do We Really Know? 39th European Marketing Academy Conference (EMAC), Kopenhagen, Dänemark.
Helmig, B. and Thaler, J. (2010). Towards a Midrange Theory of Social Marketing Effectiveness. 9th International Conference of the International Society for Third-Sector-Research (ISTR), Istanbul, Türkei.
Helmig, B., Hinz, V., Haas, A. and Leeflang, P. (2009). The Intra-Corporate Organization and Strategic Involvement of Giving and its Implications for NPO Fundraising. 38th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Cleveland, Ohio.
Helmig, B., Hinz, V., Haas, A. and Leeflang, P. S. H. (2009). The intra-corporate organization of giving in Germany and its implications for NPO fundraising. Giving and Volunteering Research Conference, Amsterdam, The Netherlands.
Helmig, B. and Schumacher, P. (2009). The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. American Marketing Association (AMA), Illinois, Chicago, USA.
Helmig, B. and Thaler, J. (2009). On the Effectiveness of Social Media Marketing – What Do We Really Know? 38th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Cleveland, OH.
Michalski, S. and Helmig, B. (2009). Organizational Strategies for Establishing and Maintaining Donor Relations from Alumni Networks: The Value of Identification. 7th Workshop On The Challenges of Managing the Third Sector, Nantes, Frankreich.
Michalski, S., Helmig, B., Bruhn, M., Hadwich, K. and Batt, V. (2009). Service-Dominant Logic on Nonprofit Organizations: Starting a Scientific Dialog. 38th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Cleveland, Ohio.
Michalski, S., Helmig, B., Bruhn, M., Hadwich, K. and Batt, V. (2009). Service-Dominant Logic: What about Nonprofits? The 2009 Naples Forum on Service, Capri, Italien.