The article “Is artificial intelligence making business studies obsolete?” discusses the impact of artificial intelligence on companies and business studies. How does business administration need to change in order to survive in a working environment with AI, which is also penetrating ever further into creative spheres? According to Jannis Bischof, the growing use of AI is forcing business administration to deal with the possibilities of the new technology, but also with its limitations.

For business management decisions, it is particularly important to be able to scrutinize the key figures and forecasts generated by AI in order to distinguish robust market trends or customer behaviour patterns from random or systematic distortions. Integrating AI into all areas of business studies is particularly important for him, “because it also covers all functions in companies”. 

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