Advancing technologies fundamentally change learning and teaching as well as workplaces, leading to new opportunities and challenges. Purposeful implementation of digital media is necessary to empower students to develop relevant competences. To facilitate the related institutional development the project “Digitale Schule – Medienentwicklungsplanung als Schulentwicklungsprozess“ [Digital school – Media implementation strategy for school development] aims at developing a digital tool for supporting schools within each project stage. Project partners are Kultusministerium Baden-Württemberg, employers' association Schule-Wirtschaft, Landesinstitut für Schulentwicklung, Landesmedienzentrum plus five schools. Project tasks of the University of Mannheim are accompanying research as well as evaluation of project stages.