Why study Marketing in Mannheim?
Very high relevance of marketing for corporate success and increasing importance in business practice!
- Central business management function!
- Key management philosophy that guides corporate decisions!
Principles of our marketing education:
- Comprehensive Perspective
- Theoretical Pluralism
- Critical Quantitative Orientation
- Practice Orientation
Requirements for Graduates in Marketing & Sales
Practical orientation on different method levels
- Methods that are used in practice today.
- Methods that could be applied in practice today.
- Methods with future potential in practice.
- Methods that support the fundamental understanding of phenomena and problems in practice.
The Seven Perspectives of Marketing
