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Why study Marketing in Mannheim?

Very high relevance of marketing for corporate success and increasing importance in business practice!

Central business management function!
Key management philosophy that guides corporate decisions!

Principles of our marketing education:

Comprehensive Perspective
Theoretical Pluralism
Critical Quantitative Orientation
Practice Orientation

Requirements for Graduates in Marketing & Sales

Practical orientation on different method levels

Methods that are used in practice today.
Methods that could be applied in practice today.
Methods with future potential in practice.
Methods that support the fundamental understanding of phenomena and problems in practice.

The Seven Perspectives of Marketing