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Photo credit: Norbert Bach

Why study Marketing in Mannheim?

Very high relevance of marketing for corporate success and increasing importance in business practice!

  • Central business management function!
  • Key management philosophy that guides corporate decisions!

 

Principles of our marketing education:

  • Comprehensive Perspective
  • Theoretical Pluralism
  • Critical Quantitative Orientation
  • Practice Orientation

Requirements for Graduates in Marketing & Sales

Practical orientation on different method levels

  • Methods that are used in practice today.
  • Methods that could be applied in practice today.
  • Methods with future potential in practice.
  • Methods that support the fundamental understanding of phenomena and problems in practice.

The Seven Perspectives of Marketing