Master
Courses in the field of Marketing & Sales are represented in the curriculum of the Mannheim Master in Management, M.A. Culture and Economy / Business, M.Sc. Business Education, M.Sc. Business Informatics, M.Sc. Business Mathematics, M.Sc. Economics and Diploma Business Administration as compulsory modules as well as elective modules.
Core Modules
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 510: Preis- und Produktmanagement | 6 | Course details | Fall Semester |
| MKT 511: Data, Analytics and AI for Marketing Strategy | 8 | Course details | Springsemester |
| MKT 520: Market Research | 6 | Course details | Spring Semester |
| MKT 545: Customers, Markets and Firm Strategy | 6 | Course details | Spring Semester |
| MKT 560: Services Marketing | 4 | Course details | Fall Semester |
| MKT 580: Digital Marketing Strategy | 4 | Course details | Spring and Fall Semester |
| CC 503: Empirical Methods | 6 | Course details | Spring and Fall Semester |
Electives
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 611: Sales & Customer Relationship Management | 4 | Course details | Spring Semester |
| MKT 612: Business-to-Business Marketing | 2 | Course details | Fall Semester |
| MKT 613: Negotiation Management | 2 | Course details | Fall Semester |
| MKT 621: Global Marketing | 4 | Course details | Spring Semester |
| MKT 622: Country Manager | 2 | Course details | Spring Semester |
| MKT 623: Strategic Marketing Management Simulation | 2 | Course details | Fall Semester |
| MKT 661: Consumer Behavior | 2 | Course details | Spring Semester |
| MKT 619: Customer (Lifecycle) Management | 2 | Course details | Frühjahrs-/Wintersemester |
| MKT 625: Artificial Intelligence in Business: A Case Study | 2 | Course details | Frühjahrs-/Wintersemester |
Seminars
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 710: Forschungsseminar | 6 | Course details | Spring and Fall Semester |
| MKT 720: Research Seminar | 6 | Course details | Spring and Fall Semester |
| MKT 730: Forschungsseminar | 6 | Course details | Spring and Fall Semester |
| MKT 740: Forschungsseminar | 6 | Course details | Spring and Fall Semester |