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Bachelor

Overview

Courses in the Area Marketing & Sales are part of the core curriculum of the Bachelor of Science program (Business Administration) as well as of the electives for bachelor's students. 

A well structured overview with the most important information can be found on the website of the Student Council (Fachschaft BWL).

Detailed information concerning course contents and formal requirements can be found in the current course catalog in section 2.1 and 5.1.1.1.

Courses for Bachelor Students in Business Administration

Course nameCreditsDetailsTerm
MKT 301: Marketing I6Course detailsSpring Semester
MKT 401: Marketing II 6Course detailsSpring Semester

Courses for minor students in Bachelor's programmes

Course nameCreditsDetailsTerm
Marketing für Nebenfach­studierende6Course detailsFall Semester

Courses for international Bachelor students

Course nameCreditsDetailsTerm
MKT 351: Marketing Management Decisions6Course detailsSpring Semester
MKT 352: Social Media Marketing4Course detailsSpring Semester
MKT 450: Marketing Communications3Course detailsSpring Semester