DE / EN

Photo credit: Norbert Bach

Bachelor

Overview

Courses in the Area Marketing & Sales are part of the core curriculum of the Bachelor of Science program (Business Administration) as well as of the electives for bachelor's students. 

A well structured overview with the most important information can be found on the website of the Student Council (Fachschaft BWL).

Detailed information concerning course contents and formal requirements can be found in the current course catalog in section 2.1 and 5.1.1.1.

Courses for Bachelor Students in Business Administration

Course name Credits Details Term
MKT 301: Marketing I 6 Course details Spring Semester
MKT 401: Marketing II 6 Course details Spring Semester

Courses for minor students in Bachelor's programmes

Course name Credits Details Term
Marketing für Nebenfach­studierende 6 Course details Fall Semester

Courses for international Bachelor students

Course name Credits Details Term
MKT 351: Marketing Management Decisions 6 Course details Spring Semester
MKT 352: Social Media Marketing 4 Course details Spring Semester
MKT 450: Marketing Communications 3 Course details Spring Semester