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Research

The Area Marketing & Sales offers a broad spectrum of research interests: 

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From Data to Insights - Big Data Analytics in Business

“From Data to Insights” is a research area of the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim.

 

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Direct Sales and Multi-Channel Strategies

Direct sales and multi-channel strategies is a research focus of the Chair of Sales & Services Marketing at the University of Mannheim.