Photo credit: Norbert Bach


The Area Marketing & Sales offers a broad spectrum of research interests: 

From Data to Insights - Big Data Analytics in Business

“From Data to Insights” is a research area of the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim.


Direct Sales and Multi-Channel Strategies

Direct sales and multi-channel strategies is a research focus of the Chair of Sales & Services Marketing at the University of Mannheim.