Prof. Dr. Arnd Vomberg

Prof. Dr. Arnd Vomberg

Chair of Digital Marketing and Marketing Transformation
University of Mannheim
Business School
L 9, 7 – Room 210
68161 Mannheim
Consultation hour(s):
only by appointment

Arnd Vomberg joined the Department of Business Administration at the University of Mannheim, Germany, in Fall 2021, as Professor of Digital Marketing and Marketing Transformation.

Arnd Vomberg’s research focuses on digital marketing and marketing transformation. He studies omnichannel strategies, online pricing, the interplay between artificial intelligence and human beings, marketing automation, agile transformation, marketing technology, and marketing’s impact on employees. His research has been published in several leading journals of the field, including Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. Arnd Vomberg has received several awards for his research, including the Ralph Alexander Best Dissertation Award from the Academy of Management.

Arnd Vomberg earned a doctorate in 2013 from the University of Mannheim. Before becoming the Professor of Digital Marketing and Marketing Transformation, he was an Associate Professor with Tenure at the University of Groningen (The Netherlands) and an Assistant Professor of Empirical Methods at the University of Mannheim. He also was a Visiting Scholar at Columbia Business School (NY, USA).

For more information, please download Arnd Vomberg’s CV.