News

Our topics for the MKT 750 Research Seminar in the spring/summer semester 2023 are online! You can register from 01/23/2023 to 02/06/2023. Further information on the seminar work at the chair of Prof. Vomberg can be found here.

Prof. Dr. Arnd Vomberg is one of the guest editors in this upcoming special issue on “The War for Talent at the Frontlines: Hiring and Retaining Effective Salespeople” of the JPSSM. Papers targeting the special issue can be submitted until April 30th, 2023.

Prof. Dr. Arnd Vomberg is the managing guest editor in this upcoming special issue on “Digital Knowledge Engineering for Strategy Development” of the JBR. Papers targeting the special issue can be submitted until February 1st, 2023.

Our “Handbook of Market Research” is now available in print and online (Editors: Christian Homburg, Martin Klarmann, and Arnd Vomberg). We published 32 chapters on a broad set of topics (e.g., design of survey research, time series analysis, image analytics). We want to thank all authors and ...