The objective of this course is to bridge a statistical introduction and an application of methods in marketing practice. This course helps students to understand the key methods that can be used to analyze dependencies (in particular analysis of variance and regression analysis) and learn to interpret the results from these analyses. As such, students develop the skills needed to analyze empirical datasets using descriptive statistics and learn to statistically test hypotheses regarding the structure of the data at hand.
Specifically, this course aims to enable students to
Lecturer | Prof. Dr. Arnd Vomberg |
Forms | Lecture and exercise sessions |
Credit Points | 6 ECTS |
Hours per Week | 3 hours |
Language | English |
Grading | Written exam |
Exam Date | tba (90 Minutes) |
Further information can be found in the module catalog.
The module provides an overview of the foundations and methods of empirical research in business administration. The following topics will be addressed:
Basic knowledge in statistics at the Bachelor level is required. You still can attend the class without any basic knowlegde in statistics, but you will need more time for preparing each class.
MMM-Students: Students can either take the module CC 503 “Empirical Methods” oder the module CC 502 “Applied Econometrics”.
Different rules apply for MMBR-Students.
The module CC 503 is especially recommended for students who want to specialize in marketing as it is a very helpful basis for module MKT 520 “Market Research”.
In each term, the course will be offered in English language. The exam can only be written in English.
The recognition of the module CC 503 in the context of the Master's program takes place according to the guidelines and by the examination board for business administration.
If the course CC 503 is to be taken as part of a stay abroad, a learning agreement must be concluded with me before the start of the stay. In principle, the recognition in the context of the Master's degree requires that the level of the courses abroad corresponds to the Master's level at the University of Mannheim. Graduate courses of foreign universities usually fulfill this requirement.
If recognition is to be granted, please contact me. Basically, I need a syllabus from the course to be recognized, which shows the exact content of the course and its scope, as well as the learning agreement.
If courses from other German universities are to be recognized, a similar examination will take place. However, this examination is carried out centrally by the Business Administration Examination Board. Therefore, please contact the BWL Examination Board first if you wish to receive recognition from another German university.