This course teaches students how to develop and test theories in an applied and concrete way. We discuss and study different research approaches and methods, including structural equation modeling. This course provides students with an opportunity to develop and to fine-tune appropriate and specific theories for their own research. Students come up and choose a specific topic of their interest at the beginning of the class and develop and present a theoretical framework suitable for their project. The course is also geared towards designing means to test the proposed theory. Another key learning outcome is to enhance students’ ability to conduct empirical research in a scale development exercise.
The course will consist of assigned reading material, lectures, student presentations, discussions, and hands-on exercises. Lectures will be intended to elaborate points that might be difficult to glean from readings and to stimulate discussion. Participants will be responsible for reading and analyzing course readings prior to class, presenting the assigned material, leading discussions on this material, and contributing additional relevant material on topics covered. The success of the course is heavily dependent on all participants having relatively equal levels of knowledge about each topic. It is important, thus, that all participants read the material in advance of each class session.
Students have to complete the following requirements:
Students will present a marketing and management related phenomenon and must include the development of a theoretical framework. The theoretical framework can be original but should be grounded in, or at least linked to, existing theories and models. It is intended to have a short PowerPoint presentation of 10 minutes (per student) which will be followed by a question and answer session of approximately 10 minutes (per student).
In order to introduce your project to the class send one slide (.ppt file) with a brief introduction of your research (research idea, key concepts/
After the kick-off session, the course will be taught in six consecutive weeks in single sessions. The specific dates will be announced here.
In pairs of two, I ask students to prepare and present the assigned readings in class. The presentation should take not more than 15 minutes. Please send the presentation (.ppt file) to vomberg one day prior to your scheduled presentation. The readings will be allocated after the kick-off. uni-mannheim.de
I will provide the presenters’ slides as hand-out for the audience.
Each student has to develop a reflective measurement scale as an individual assignment. Students will prepare a written report describing their research approach and the R code for their statistical analysis.
Please make sure that your R-code can be executed smoothly and send an R-file (.R), the corresponding dataset as well as the written report of 2 pages max. to vomberguni-mannheim.de