Bastian-Andreas Koch has been working as an external doctoral candidate at the Chair of Digital Marketing and Marketing Transformation at the Faculty of Business Administration at the University of Mannheim since June 2023.
He received his B.Sc. in Business Administration from the University of Goettingen and his M.Sc. in Management from the University of Mannheim. As part of these programs, he spent a semester abroad at Bentley University in Waltham, USA.
During his academic education, Bastian-Andreas Koch gained experience in the course of various internships in the fields of data science / market research and already worked as a research assistant in the field of statistics. As an external doctoral candidate, he also works for a leading marketing & strategy consultancy.