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IMU Research for Practice Award 2024

Haben Sie kürzlich Ihre Dissertation abgeschlossen? Dann bewerben Sie sich jetzt für den IMU Research for Practice Award 2024! Wir freuen uns auf alle Bewerbungen bis 30. November 2023!

Call for applications for the IMU Research for Practice Award 2024 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until November 30th, 2023.

more Information


 

Please submit the documents electronically via email to: awardmail-uni-mannheim.de



Florian Holz, M.Sc.

Florian Holz, M.Sc.

Ansprech­partner IMU Research for Practice Award

Bei Fragen wenden Sie sich bitte an Florian Holz.


Preisträger

Dr. Martin Krämer

Dr. Martin Krämer

Supporting Strategic Shifts in the Sales Force with Innovative Incentives – Field Experimental Approaches

Preisträger 2023 / Sponsor: Jens Hasselbächer, R+V Versicherung AG

Dr. Melanie Clegg

Dr. Melanie Clegg

AI, Algorithms and the Consumer: Consequences of Transparency About Algorithmic Technologies

Preisträgerin 2022 / Sponsor: Matthias Ginthum, BSH Hausgeräte GmbH

Prof. Dr. Roland Kassemeier

Prof. Dr. Roland Kassemeier

Disentangling the complexity of customer needs: Toward a better understanding of how salespeople and companies can effectively and efficiently meet customer needs

Preisträger 2021 / Sponsor: Hartmut Jenner, Alfred Kärcher SE & Co. KG

Dr. Jonas Schmidt

Dr. Jonas Schmidt

Accurately measuring willingness to pay: Analyses of the hypothetical bias

Preisträger 2020 / Sponsor: Ralf Klöpfer, MVV Energie AG

Prof. Dr. Kristopher Keller

Prof. Dr. Kristopher Keller

Private Labels: The Brands of the Future

Preisträger 2019 / Sponsor: Dr. Werner Hitschler, Pfalzwerke AG

Dr. Markus Bergmeier

Dr. Markus Bergmeier

Vertrieb in differenzierten Mehrkanal­systemen: Gestaltung, Koordination, Gewinnmaximierung
Preisträger 2018 / Sponsor: Thilo Brodtmann, Hauptgeschäftsführer VDMA

Prof. Dr. Alexander Edeling

Prof. Dr. Alexander Edeling

Essays on Strategic Marketing Behavior and Its Financial Performance Implications
Preisträger 2017 / Sponsor: Viviane Papa, Evonik Industries AG

Dr. Tim M. Böttger

Dr. Tim M. Böttger

Inspiration in Marketing: Foundations, Process, and Application
Preisträger 2016 / Sponsor: Udo Brandt, Saint-Gobain Building Distribution Deutschland GmbH

Prof. Dr. Selma Kadic-Maglajlic

Prof. Dr. Selma Kadic-Maglajlic

The Role of Moral Judgment and Emotional Intelligence in Salesperson Behavior and Performance
Preisträger 2015 / Sponsor: Nicole Nitschke, Coty Deutschland GmbH

Prof. Dr. Sascha Alavi

Prof. Dr. Sascha Alavi

Pricing and Leadership Phenomena in Sales Management: A Theoretical and Empirical Investigation of Internal and External Price Enforcement
Preisträger 2014 / Sponsor: Harald Klaiber, Carl Zeiss AG

Prof. Dr. Nicolas Zacharias

Prof. Dr. Nicolas Zacharias

An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness
Preisträger 2013 / Sponsor: Ralf W. Dieter, Dürr AG