IMU Research for Practice Award 2023

Florian Holz, M.Sc.

Ansprech­partner IMU Research for Practice Award

Bei Fragen wenden Sie sich bitte an Florian Holz.

Prof. Dr. Kristopher Keller

Private Labels: The Brands of the Future

_{Preisträger 2019 / Sponsor: Dr. Werner Hitschler, Pfalzwerke AG}

Dr. Markus Bergmeier

Vertrieb in differenzierten Mehrkanal­systemen: Gestaltung, Koordination, Gewinnmaximierung
_{Preisträger 2018 / Sponsor: Thilo Brodtmann, Hauptgeschäftsführer VDMA}

Prof. Dr. Alexander Edeling

Essays on Strategic Marketing Behavior and Its Financial Performance Implications
_{Preisträger 2017 / Sponsor: Viviane Papa, Evonik Industries AG}

Dr. Tim M. Böttger

Inspiration in Marketing: Foundations, Process, and Application
_{Preisträger 2016 / Sponsor: Udo Brandt, Saint-Gobain Building Distribution Deutschland GmbH}

Prof. Dr. Selma Kadic-Maglajlic

The Role of Moral Judgment and Emotional Intelligence in Salesperson Behavior and Performance
_{Preisträger 2015 / Sponsor: Nicole Nitschke, Coty Deutschland GmbH}

Prof. Dr. Sascha Alavi

Pricing and Leadership Phenomena in Sales Management: A Theoretical and Empirical Investigation of Internal and External Price Enforcement
_{Preisträger 2014 / Sponsor: Harald Klaiber, Carl Zeiss AG}

Prof. Dr. Nicolas Zacharias

An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness
_{Preisträger 2013 / Sponsor: Ralf W. Dieter, Dürr AG}