Lehrverantwortlichkeiten
- OPM 582 Case Studies in Operations Management
- Bachelor Thesis, Seminar Thesis und Master Thesis
Forschung
- Economics of mobile platforms: Advertising, Content building, Coordination
- Marketing strategy: New product preannouncement, Product line design
- Consumer behavior: Consumer uncertainty, Anticipated regret, Consumer referral
Veröffentlichungen
- Wang, R., Wang, Q., and Chiang, W. K. (2024) Optimal promotional mix and pricing when faced with uncertain product value. European Journal of Operational Research, 313(2), 637–651.
- Zheng, R., Wang, R., and Yang, C. (2020). How consumer valuation heterogeneity impacts firms' profit: Peer influence makes a difference. Computers & Industrial Engineering, 149, 106846.
- Ji, Y., Wang, R., and Gou, Q. (2019). Monetization on mobile platforms: Balancing in‐app advertising and user base growth. Production and Operations Management, 28(9), 2202-2220.
- Wang, R., Gou, Q., Choi, T.-M., and Liang, L. (2016). Advertising strategies for mobile platforms with „Apps“. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 48(5), 767–778.
Konferenzvorträge
- Wang, R., Chiang, W. K. (2019). To preannounce or not? A competitive analysis of new-generation product introduction strategy. The Tenth POMS-HK International Conference, Hong Kong, China.
- Ji, Y., Wang, R., Gou, Q. (2016). Dynamics and efficiency of a mobile platform. INFORMS Annual Meeting, Nashville, USA.
- Chiang, W. K., Wang, R. (2016). Optimal promotional mix and pricing strategy with risk averse buyers. INFORMS Marketing Science Conference, Shanghai, China.
Auszeichnungen
- Bridge funding for female researchers of all qualification phases, University of Mannheim, 2022
- Dean of Chinese Academy of Sciences Award, University of Science and Technology of China, 2019
- National Scholarship for Doctoral Students, University of Science and Technology of China, 2018
Berufserfahrung
05/ 2021-Present Postdoctoral Researcher, Chair of Service Operations Management (Prof. Dr. Schön), Business School, University of Mannheim 2016–2019 Research Assistant, College of Business, City University of Hong Kong Ausbildung
2015–2021 Ph.D. (Joint Ph.D. Program) Management Sciences, City University of Hong Kong, Hong Kong, China 2013–2019 Ph.D. Management Science and Engineering, University of Science and Technology of China, Hefei, China 2008–2012 B.Sc. Business Administration, Hefei University of Technology, Hefei, China