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Arnd Vomberg shares his thoughts on Dynamic Pricing with BBC

Dynamic pricing is disrupting traditional fixed-price models. While surge pricing has been the norm in industries such as the travel industry, it extends its influence into more and more industries. From fluctuating online store prices on Amazon to peak-hour drink deals at local pubs, the shift ...

Slidedeck Infosession Area Marketing

Hier finden Sie das Slidedeck der Infosession der Area Marketing.

Jetzt online: Seminarthemen HWS 2023!

Unsere Themen für das MKT 750 Research Seminar im Frühjahrs-/Sommersemester 2023 sind online! Die volle Liste finden Sie im verlinkten Dokument. Sie können sich vom 14.08.2023 bis 01.09.2023 (12 Uhr) anmelden. Weitere Informationen zur Seminararbeit am Lehrstuhl von Prof. Vomberg finden Sie hier.

Info-Session für den Master in Management im Bereich Marketing & Sales

Du beginnst gerade deinen Mannheimer Master in Management? In einer Info-Session am 31. August informieren wir dich über den Schwerpunkt Marketing & Sales!

MKT 750 – Allocation of Research Seminar topics was communicated

All students who applied to the Area for the Research Seminar were informed about the allocation of topics on February 13th, 2023. Students who have received a place at the Chair of Prof. Vomberg will meet on February 21st at 15:30 in room 210 in L9,7 for the kick-off event, where all further ...