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CC 503 – Business Analytics I
MKT 750 – Research Seminar
MKT 804 – Theory Development and Model Building
Master's thesis
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Arnd Vomberg
Bastian-Andreas Koch
Jan Kleinhans
Lennart Reissner
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Vomberg
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Credit: Elsevier B.V.
Call for Papers: Journal of Business Research Special Issue
Prof. Dr. Arnd Vomberg is the managing guest editor in this upcoming special issue on “Digital Knowledge Engineering for Strategy Development” of the JBR. Papers targeting the special issue can be submitted until February 1st, 2023.
Credit: Springer Cham
Handbook of Market Research
Our “Handbook of Market Research” is now available in print and online (Editors: Christian Homburg, Martin Klarmann, and Arnd Vomberg). We published 32 chapters on a broad set of topics (e.g., design of survey research, time series analysis, image analytics). We want to thank all authors and ...
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