Business
Renowned in research, in touch with business
Our internationally renowned marketing area practices scientific excellence, aligning research questions with current business topics. In recent years, our Area has successfully implemented numerous practical projects with companies such as Bosch, BASF, Mercedes Benz, Roche and Deutsche Telekom.
This page provides an overview over our fields of competence and the benefits of a cooperation with us.
Fields of Competence
Business-to-Business Marketing and Sales & Pricing
- Market-Oriented Corporate Management
- Sales Management
- Price Management
Dr. Moritz Tischer
Contact person Business-to-Business Marketing and Sales & Pricing
For further information please contact Moritz Tischer.
Quantitative Marketing and Consumer Analytics
- Management of Customer Experience & Measurement of Customer Contacts
- Conjoint Surveys to Develop new Products and Improve Services
- Measurement of Service Quality
- Management and Optimization of Online Evaluations for Products and Services
- Development of Brand Strategies and Improvement of Brand Positioning
Dr. Maximilian Beichert
Contact person Quantitative Marketing and Consumer Analytics
For further information please contact Maximilian Beichert.
Marketing & Innovation
- Innovation Marketing
- Strategic Marketing
- Marketing Management
- International Marketing
- Digital Marketing
Dr. Sebastian Starke
Contact person Marketing & Innovation
For further information please contact Sebastian Starke.
Sales & Services Marketing
- Sales, Sales Management and Key Account Management
- Direct Sales
- Multi-Channel Systems
- Mobile Commerce and Mobile Selling
- Solution Distribution
- Services Marketing
Dr. Smriti Kumar
Contact person Sales & Services Marketing
For further information please contact Mengmeng Niu.
