Business

Renowned in research, in touch with business

Our internationally renowned marketing area practices scientific excellence, aligning research questions with current business topics. In recent years, our Area has successfully implemented numerous practical projects with companies such as Bosch, BASF, Mercedes Benz, Roche and Deutsche Telekom.

This page provides an overview over our fields of competence and the benefits of a cooperation with us.

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RESEARCH INSIGHT | How a Deep Sales “Bench” Can Help You

Article: “Managing Laggards: The Importance of a Deep Sales Bench,” Journal of Marketing Research, 56 (August), 652–65; Authors: Florian Kraus together with Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, and Thomas J. Steenburgh

Fields of Competence

Business-to-Business Marketing and Sales & Pricing

Market-Oriented Corporate Management
Sales Management
Price Management

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Quantitative Marketing and Consumer Analytics

Management of Customer Experience & Measurement of Customer Contacts
Conjoint Surveys to Develop new Products and Improve Services
Measurement of Service Quality
Management and Optimization of Online Evaluations for Products and Services
Development of Brand Strategies and Improvement of Brand Positioning

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Marketing & Innovation

Innovation Marketing
Strategic Marketing
Marketing Management
International Marketing
Digital Marketing

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Sales & Services Marketing

Sales, Sales Management and Key Account Management
Direct Sales
Multi-Channel Systems
Mobile Commerce and Mobile Selling
Solution Distribution
Services Marketing

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Benefits of Cooperation

Group of people sitting around a table, someone explains illustrations on a whiteboard

Credit: Felix Zeiffer

Transfer of Knowledge

Scientifically based insights and solutions for your matters and innovative ideas for your business.

Credit: Simon Stöckl

Network

Exchange ideas with practitioners and academics at eye level and get valuable impetus.

Credit: Simon Stöckl

Scientific Research

Get involved with science and support future-oriented projects.

Credit: Felix Zeiffer

Events

We are happy to share our knowledge at conferences, seminars and lectures with you, your employees or your customers.