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Business

Renowned in research, in touch with business

Our internationally renowned marketing area practices scientific excellence, aligning research questions with current business topics. In recent years, our Area has successfully implemented numerous practical projects with companies such as Bosch, BASF, Mercedes Benz, Roche and Deutsche Telekom.

This page provides an overview over our fields of competence and the benefits of a cooperation with us.

Fields of Competence

Business-to-Business Marketing and Sales & Pricing

  • Market-Oriented Corporate Management
  • Sales Management
  • Price Management
Moritz Tischer, M.Sc.

Moritz Tischer, M.Sc.

Contact person Business-to-Business Marketing and Sales & Pricing

For further information please contact Moritz Tischer.

Quantitative Marketing and Consumer Analytics

  • Management of Customer Experience & Measurement of Customer Contacts
  • Conjoint Surveys to Develop new Products and Improve Services
  • Measurement of Service Quality
  • Management and Optimization of Online Evaluations for Products and Services
  • Development of Brand Strategies and Improvement of Brand Positioning
Maximilian Beichert, M.Sc.

Maximilian Beichert, M.Sc.

Contact person Quantitative Marketing and Consumer Analytics

For further information please contact Maximilian Beichert.

Marketing & Innovation

  • Innovation Marketing
  • Strategic Marketing
  • Marketing Management
  • International Marketing
  • Digital Marketing
Sebastian Starke, M.Sc.

Sebastian Starke, M.Sc.

Contact person Marketing & Innovation

For further information please contact Sebastian Starke.

Sales & Services Marketing

  • Sales, Sales Management and Key Account Management
  • Direct Sales
  • Multi-Channel Systems
  • Mobile Commerce and Mobile Selling 
  • Solution Distribution
  • Services Marketing
Mengmeng Niu, M.Sc.

Mengmeng Niu, M.Sc.

Contact person Sales & Services Marketing

For further information please contact Mengmeng Niu.

Benefits of Cooperation

Photo credit: Felix Zeiffer
Transfer of Knowledge

Scientifically based insights and solutions for your matters and innovative ideas for your business.

Photo credit: Simon Stöckl
Network

Exchange ideas with practitioners and academics at eye level and get valuable impetus.

Photo credit: Simon Stöckl
Scientific Research

Get involved with science and support future-oriented projects.

Photo credit: Felix Zeiffer
Events

We are happy to share our knowledge at conferences, seminars and lectures with you, your employees or your customers.