Renowned in research, in touch with business

Our internationally renowned marketing area practices scientific excellence, aligning research questions with current business topics. In recent years, our Area has successfully implemented numerous practical projects with companies such as Bosch, BASF, Mercedes Benz, Roche and Deutsche Telekom.

This page provides an overview over our fields of competence and the benefits of a cooperation with us.

RESEARCH INSIGHT | How a Deep Sales “Bench” Can Help You

Article: “Managing Laggards: The Importance of a Deep Sales Bench,” Journal of Marketing Research, 56 (August), 652–65; Authors: Florian Kraus together with Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, and Thomas J. Steenburgh

Fields of Competence

Business-to-Business Marketing and Sales & Pricing

  • Market-Oriented Corporate Management
  • Sales Management
  • Price Management
Dr. Moritz Tischer

Dr. Moritz Tischer

Contact person Business-to-Business Marketing and Sales & Pricing

For further information please contact Moritz Tischer.

Quantitative Marketing and Consumer Analytics

  • Management of Customer Experience & Measurement of Customer Contacts
  • Conjoint Surveys to Develop new Products and Improve Services
  • Measurement of Service Quality
  • Management and Optimization of Online Evaluations for Products and Services
  • Development of Brand Strategies and Improvement of Brand Positioning
Dr. Maximilian Beichert

Dr. Maximilian Beichert

Contact person Quantitative Marketing and Consumer Analytics

For further information please contact Maximilian Beichert.

Marketing & Innovation

  • Innovation Marketing
  • Strategic Marketing
  • Marketing Management
  • International Marketing
  • Digital Marketing
Dr. Sebastian Starke

Dr. Sebastian Starke

Contact person Marketing & Innovation

For further information please contact Sebastian Starke.

Sales & Services Marketing

  • Sales, Sales Management and Key Account Management
  • Direct Sales
  • Multi-Channel Systems
  • Mobile Commerce and Mobile Selling 
  • Solution Distribution
  • Services Marketing
Dr. Mengmeng Niu

Dr. Mengmeng Niu

Contact person Sales & Services Marketing

For further information please contact Mengmeng Niu.

Benefits of Cooperation

Transfer of Knowledge

Scientifically based insights and solutions for your matters and innovative ideas for your business.


Exchange ideas with practitioners and academics at eye level and get valuable impetus.

Scientific Research

Get involved with science and support future-oriented projects.


We are happy to share our knowledge at conferences, seminars and lectures with you, your employees or your customers.