Our internationally renowned marketing area practices scientific excellence, aligning research questions with current business topics. In recent years, our Area has successfully implemented numerous practical projects with companies such as Bosch, BASF, Mercedes Benz, Roche and Deutsche Telekom.
This page provides an overview over our fields of competence and the benefits of a cooperation with us.
RESEARCH INSIGHT | How a Deep Sales “Bench” Can Help You
Article: “Managing Laggards: The Importance of a Deep Sales Bench,” Journal of Marketing Research, 56 (August), 652–65; Authors: Florian Kraus together with Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, and Thomas J. Steenburgh
Sales, Sales Management and Key Account Management
Direct Sales
Multi-Channel Systems
Mobile Commerce and Mobile Selling
Solution Distribution
Services Marketing
Dr. Mengmeng Niu
Contact person Sales & Services Marketing
For further information please contact Mengmeng Niu.
Benefits of Cooperation
Credit: Felix Zeiffer
Transfer of Knowledge
Scientifically based insights and solutions for your matters and innovative ideas for your business.
Credit: Simon Stöckl
Network
Exchange ideas with practitioners and academics at eye level and get valuable impetus.
Credit: Simon Stöckl
Scientific Research
Get involved with science and support future-oriented projects.
Credit: Felix Zeiffer
Events
We are happy to share our knowledge at conferences, seminars and lectures with you, your employees or your customers.
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