Photo credit: Norbert Bach


Photo credit: imago / Ralph Peters

Florian Stahl on the new advertising strategy of the fashion brand Tom Tailor. (Süddeutsche Zeitung)

How insurance companies use your fear: Prof. Stahl comments on a questionable marketing strategy. (ARD)

Photo credit: Knebel / dpa

Duty-Free and Travel Value Shops lure holidaymakers with offers - but is it really worth it? (BNN)

TV-Bericht über Big Data, digitale Fingerabdrücke der Verbraucher und ihre Auswirkungen auf die Produktsuche und -bewertung der Verbraucher. (ARD)


Photo credit: picture alliance / Oliver Berg / dpa

Are personalized prices the future of pricing? (

Maximilian Beichert, M.Sc.

Maximilian Beichert, M.Sc.

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