Florian Stahl on the new advertising strategy of the fashion brand Tom Tailor. (Süddeutsche Zeitung)
How insurance companies use your fear: Prof. Stahl comments on a questionable marketing strategy. (ARD)
Credit: Knebel / dpa
Duty-Free and Travel Value Shops lure holidaymakers with offers – but is it really worth it? (BNN)
TV-Bericht über Big Data, digitale Fingerabdrücke der Verbraucher und ihre Auswirkungen auf die Produktsuche und -bewertung der Verbraucher. (ARD)
Credit: picture alliance / Oliver Berg / dpa
Are personalized prices the future of pricing? (Web.de)
Credit: klassisch-modern
Dr. Maximilian Beichert
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