Alexandra Müller completed her Bachelor's degree at Heilbronn University of Applied Science and her Master's degree at the University of Mannheim, specializing in marketing. She spent a semester abroad at the Nagoya University of Commerce & Business in Japan. During her studies, she gained practical experience as a student assistant at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim.

Since April 2025, Alexandra has been working as a research assistant at the Chair of Quantitative Marketing and Consumer Analytics.