Business AI for Marketing and Sales
MKT 625
| Lecturer | Prof. Dr. Florian Stahl |
|---|---|
| Contact person | Dr. Dominic Berger |
| Course Format | Lecture and Exercise |
| Credit Points | 2 ECTS |
| Workload | 60h |
| Semester | Fall |
| Language | English |
| Registration | no registration required |
| Accepted Participants | Mannheim Master in Management |
Further Information
Brief Description
The course Business AI for Marketing and Sales introduces students to the strategic applications of AI in modern marketing and sales environments. Using a real-world case study, students explore how digital transformation and AI-driven technologies can enhance the customer journey and support business innovation. The course combines theoretical foundations with practical group work to develop and evaluate AI-based solutions for marketing and sales challenges.
Learning outcomes
- Understand and assess the role of AI in marketing and sales processes.
- Design and evaluate digital customer journeys using innovative tools and platforms.
- Apply AI-driven techniques such as predictive analytics and personalization in a business context.
- Collaborate in teams to solve real-world business problems through digital innovation strategies.
Necessary prerequisites
–Recommended prerequisites
Basic knowledge of marketing concepts and digital technologies is helpful. Prior experience with data analysis or AI is not required.Lecture
Lecturer Prof. Dr. Florian Stahl Contact person Dr. Dominic Berger Schedule Please refer to the latest information on Portal2 and ILIAS Assessment As a final assignment, there will be a written assignment and a presentation.