DE / EN
Prof. Dr. Florian Stahl

Prof. Dr. Florian Stahl

Chair of Quantitative Marketing and Consumer Analytics
University of Mannheim
L 5, 2 – Room 205
68161 Mannheim
Consultation hour(s):
only by appointment

Florian Stahl joined the Department of Business Administration at the University of Mannheim, Germany in Fall 2013, as a Professor of Marketing.

Florian Stahl's research interests are primarily in empirical quantitative marketing, marketing analytics and business economics. Specifically, his research addresses business related questions of the digital economy and the digital transformation of marketing process and strategies. In particular, his research interests include advertising, branding, digital (corporate) communications, economics of data, pricing of (digital) products, promotions, social media, user-generated content and competitive strategy. Methodically his research is based on empirical modeling, applied econometrics, machine learning and experimental studies (laboratory as well as field experiments). The results of Florian Stahl's research have been published in top-tier journals such as Journal of Marketing or Journal of Marketing Research and he won the 2012 H. Paul Root Award and the 2012 Robert D. Buzzell / Marketing Science Institute Best Paper Award.

Florian Stahl earned a Masters degree in Economics from the University of Zürich, Switzerland in 2001 and a PhD in Business Economics in 2005 from the University of St. Gallen, Switzerland. Between 2005 and 2008, he was a postdoctoral research fellow at Columbia Business School in New York. Before joining the University of Mannheim Faculty of Business Administration in 2013, he was an Assistant Professor of Quantitative Marketing in the Department of Business Administration at the University of Zürich.

For more information, please downlowd Florian Stahl's Faculty Profile: Curriculum Vitae (CV)

 

Recent Research Articles

  • Verena Schoenmueller, Oded Netzer and Florian Stahl (2020): “The Polarity of Online Reviews: Prevalence, Drivers and Implications,” Journal of Marketing Research, forthcoming 
  •  Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2019): “Climb or Jump – Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, Vol. LVI, 361-378.
  • Asim Ansari, Florian Stahl, Mark Heitmann and Lucas Bremer (2018): “Building a Social Network for Success”, Journal of Marketing Research, Vol. LV (June 2018), 321–338.

 

Recent Working Papers

  • Verena Schoenmueller, Oded Netzer and Florian Stahl (2018): The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications, Working Paper;
  • Veronica Valli, Florian Stahl, Daniel Bartels (2018): “Time Preferences for Subscriptions: The Impact of Framing Benefits as Price Discounts or Bonus Time”. Working Paper;
  • Cornelia Caprano, Florian Stahl (2017): “Corporate Social Media: Which Impact Have Online Conversations On Corporate Communication Attractiveness?”. Working Paper.