In the past, the following people were involved in research and teaching at the Chair of Quantitative Marketing and Consumer Analytics:
Dr. Andreas U. Lanz, HEC Paris
Andreas U. Lanz is Assistant Professor at the HEC in Paris (France). Between 2013 and 2017 he successfully completed his Ph.D. at the chair of quantitative marketing and was involved in various research projects. From 2017 to 2019 Andreas U. Lanz was connected with our chair as postdoctoral researcher.
Dr. Verena Schoenmueller, Bocconi University
Verena Schoenmueller is Assistant Professor at the Bocconi University in Milan (Italy). Between 2014 and 2018 Verena Schoenmüller collaborated with the chair in various research projects.
Dr. Carmen-Maria Albrecht, FH Münster
Carmen-Maria Albrecht is Professor at the University of Applied Sciences Münster. She was Assistant Professor at the University of Mannheim from 2010 to 2016. Her research interests lie primarily in the areas of consumer behavior, branding and retail marketing.