Alumni (Former Team Members of the Research Group)

In the past, the following people were involved in research and teaching at the Chair of Quantitative Marketing and Consumer Analytics:

Dr. Andreas U. Lanz, HEC Paris

From 2013 to 2019, Andreas Lanz did a Ph.D. followed by postdoctoral studies at the Chair of Quantitative Marketing and Consumer Analytics. He then accepted a tenure-track position from HEC Paris (France) as Assistant Professor of Marketing.

Dr. Verena Schoenmueller, Bocconi University

Verena Schoenmueller is Assistant Professor at the Bocconi University in Milan (Italy). Between 2014 and 2018 Verena Schoenmüller collaborated with the chair in various research projects. 

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Dr. Carmen-Maria Albrecht, FH Münster

Carmen-Maria Albrecht is Professor at the University of Applied Sciences Münster. She was Assistant Professor at the University of Mannheim from 2010 to 2016. Her research interests lie primarily in the areas of consumer behavior, branding and retail marketing.