Alumni
Former Team Members of the Research Group
Over the years, the following individuals have contributed to research and teaching at the Chair and Researh Group of Quantitative Marketing and Consumer Analytics:
Dr. Maximilian Beichert, Bocconi University
From 2018 to 2023, Maximilian Beichert completed his Ph.D. at the research group in Quantitative Marketing and Consumer Analytics. After completing his Ph.D., Bayerl was a postdoctoral researcher in Quantitative Marketing at HEC in Paris. Since fall 2024, he is an assistant professor at the Bocconi University.
Dr. Andreas Bayerl, Erasmus University Rotterdam
From 2017 to 2022, Andreas Bayerl completed his Ph.D. at the research group in Quantitative Marketing and Consumer Analytics. After completing his Ph.D., Bayerl was a postdoctoral researcher in Quantitative Marketing at Ben-Gurion University of the Negev in Israel. Since fall 2023, he is an assistant professor at the Erasmus School of Economics at Erasmus University Rotterdam.
Dr. Andreas U. Lanz, University of Basel
From 2013 to 2019, Andreas Lanz did a Ph.D. followed by postdoctoral studies at the Chair of Quantitative Marketing and Consumer Analytics. Between 2019 and 2023 Andreas Lanz was an Assistant Professor of Marketing (tenure-track) at HEC Paris (France). Since September 2023 he is Assistant Professor (Tenure Track) at the University of Basel (Switzerland).
Dr. Verena Schoenmueller, ESADE Ramon Llull University Barcelona
Verena Schoenmueller is Assistant Professor at the ESADE Ramon Llull University in Barcelona (Spain). Between 2014 and 2018 Verena Schoenmueller collaborated with the chair in various research projects. Between 2018 and 2022 Verena Schoenmueller was an Assistant Professor in Marketing at Bocconi University, Milan (Italy).
Dr. Daniela Schmitt, Nova SBE
Daniela Schmitt is Assistant Professor at Nova SBE in Lisbon (Portugal). Daniela Schmitt worked at the chair between 2014 and 2021. Her research focuses on digital marketing. She is particularly interested in pricing and consumption of digital products.
Dr. Carmen-Maria Albrecht, FH Münster
Carmen-Maria Albrecht is Professor at the University of Applied Sciences Münster. She was Assistant Professor at the University of Mannheim from 2010 to 2016. Her research interests lie primarily in the areas of consumer behavior, branding and retail marketing.
Dr. Leonie Gehrmann
From 2019 to 2024, Dr. Leonie Gehrmann worked at the Chair of Quantitative Marketing and Consumer Analytics. Her research interests were Machine learning applications in marketing, economics of data and consumer psychology.
Dr. Frank Ohnesorge
From 2021 to 2024, Dr. Frank Ohnesorge worked at the Chair of Quantitative Marketing and Consumer Analytics. His research interests were Marketing Analytics, Customer Experience und Branding.
Dr. Sabrina Haas
From 2016 to 2019, Dr. Sabrina Haass worked at the Chair of Quantitative Marketing and Consumer Analytics. Her research interests were Big Data and machine learning.
Dr. Veronica Valli
From 2013 to 2019 Veronica Valli did a Ph.D. at the Chair of Quantitative Marketing and Consumer Analytics. Her research interests were consumer decision-making and framing effects.
Dr. Katharina Gawrisch, Nestlé
From 2015 to 2021, Dr Katharina Gawrisch was employed at the Chair of Quantitative Marketing and Consumer Behaviour. Her research focused in particular on marketing-crisis management, customer acquisition and retention strategies as well as brand building and brand positioning. Dr Katharina Gawrisch now works as a Market Intelligence & Data Analytics Expert at Nestlé Germany.