In the past, the following people were involved in research and teaching at the Chair of Quantitative Marketing and Consumer Analytics:
Dr. Andreas U. Lanz, HEC Paris
From 2013 to 2019, Andreas Lanz did a Ph.D. followed by postdoctoral studies at the Chair of Quantitative Marketing and Consumer Analytics. He then accepted a tenure-track position from HEC Paris (France) as Assistant Professor of Marketing.
Dr. Carmen-Maria Albrecht, FH Münster
Carmen-Maria Albrecht is Professor at the University of Applied Sciences Münster. She was Assistant Professor at the University of Mannheim from 2010 to 2016. Her research interests lie primarily in the areas of consumer behavior, branding and retail marketing.
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