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Andreas Hamann, M.Sc.

Andreas Hamann, M.Sc.

Chair of Quantitative Marketing and Consumer Analytics

Andreas Hamann was born in Berlin. He obtained his bachelor’s and master’s degree in business administration with a focus on marketing and information systems at the Humboldt University of Berlin and the University of Mannheim. During his studies, he was part of an academic summer school in Cuba and spent an exchange semester at the Vienna University of Economics and Business. Furthermore, Andreas has been working as a student assistant in the marketing area for several years and gained additional professional experience during an internship in corporate development.

Since September 2021, Andreas has been a doctoral candidate at the Chair of Quantitative Marketing and Consumer Analytics. As such he also joined the structured doctoral program offered by the Center for Doctoral Studies in Business at the University of Mannheim. His research interests center around digital marketing, with a particular focus on machine learning applications in marketing and the role of consumer online privacy.