Chair of Quantitative Marketing & Consumer Analytics

Prof. Dr. Florian Stahl

The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim, focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance. 

We develop advanced analytical methods and tools that managers can use to obtain knowledge and insights into customer behaviour and markets in order to make better, more informed decisions. The results of our research have been published in top-tier journals such as the Journal of Marketing, the Journal of Marketing Research, or the International Journal of Research in Marketing. 

For his research on “The Impact of Brand Equity on Customer Acquisition, Retention and Profit Margin” Professor Florian Stahl was awarded both the 2012 H. Paul Root Award and the 2012 Robert D. Buzzell / Marketing Science Institute Best Paper Award


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Mannheim Master in Management Analytics


Digital innovation, big data, and business and management analytics are key developments for the challenges ahead in all business areas. 


Get ready for the challenges of digital transformation with this joint master's program from IDC Herzliya and Mannheim Business School.

Blogs of the Research Group


The articles published here translate the academic findings of our research into insights for practitioners.


Customer and Digital Experience Excellence: A research and publication project by img and our Chair.