The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance.
We prove our research results regularly in the field with our various industry partners. This helps us to make sure that our research is not only theoretically relevant, but can also be applied hands-on by practitioners.
State-of-the-art methods such as the quantitative analysis of Big Data with the help of machine learning are conducted within our research team.
Our research is published in top-tier marketing journals. This is further enforced by research cooperations with leading business schools, for instance Columbia Business School, The Wharton School, Chicago Booth, or IDC Herzliya.