Chair of Quantitative Marketing & Consumer Analytics

The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim, focus on the application of analytical and empirical modelling techniques to answer business problems with high managerial relevance. 

We develop advanced analytical methods and tools that managers can use to obtain knowledge and insights into customer behaviour and markets in order to make better, more informed decisions. The results of our research have been published in top-tier journals such as the Journal of Marketing, the Journal of Marketing Research, or the International Journal of Research in Marketing. 

For his research on “The Impact of Brand Equity on Customer Acquisition, Retention and Profit Margin” Professor Florian Stahl was awarded both the 2012 H. Paul Root Award and the 2012 Robert D. Buzzell / Marketing Science Institute Best Paper Award


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Photo credit: Benjamin Ebner
Mannheim Master in Management Analytics

The Mannheim Master in Management Analytics provides young professionals with the knowledge and mindset for a successful career in business. Digital innovation, Big Data as well as Business and Management Analytics are crucial developments for the upcoming challenges in all business areas.