Quantitative Marketing & Consumer Analytics
Prof. Dr. Florian Stahl
The Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim focuses on applying quantitative methods, analytics, and artificial intelligence to solve important challenges. Our work addresses open questions with both managerial and social relevance, delivering insights that make a difference in today’s data-driven world.
We leverage state-of-the-art data science and large datasets to provide actionable insights that empower organizations. From analytics strategy and data-based decision-making to pricing and automated marketing, our goal is to help companies navigate complex challenges with precision and innovation.
Mannheim Master in Management Analytics & AI
Digital transformation has become indispensable in many areas of life. Data is considered the crude oil of the 21st century. In fact, corporations utilizing digital business models dominate the rankings of the most valuable companies in the world.
From Data to Impact: Evidence-Based Insights for Managers?
Our blog, fromdatatoimpact, offers evidence-based insights and thought leadership on data strategies, digital trends, and analytics. Discover concise, practical guidance to support impactful decision-making in a data-driven world.
GettingStuffDone.ai: Your Hub for Generative AI Tools
GettingStuffDone.ai is a curated directory from the University of Mannheim and BERD@NFDI, offering quick access to cutting-edge generative AI tools. Discover and explore a wide range of applications, from language processing to computer vision, all designed to foster innovation and collaboration.
