Quantitative Marketing & Consumer Analytics
Prof. Dr. Florian Stahl
The Research Group of Quantitative Marketing and Consumer Behavior at University of Mannheim leverages cutting-edge technologies like AI, advanced analytics, and big data to help businesses tackle complex marketing challenges. We focus in our research on creating innovative solutions that address both business priorities and societal impact in today's fast-paced, data-driven environment.
Our mission is to empower organizations with actionable insights that drive growth and resilience. From data-driven strategy design and AI-powered decision-making to dynamic pricing optimization and automated marketing solutions, we blend scientific expertise with real-world impact to deliver future-ready, high-impact research results.
Mannheim Master in Management Analytics & AI
Digital transformation has become indispensable in many areas of life. Data is considered the crude oil of the 21st century. In fact, corporations utilizing digital business models dominate the rankings of the most valuable companies in the world.
FromDataToImpact.com: Evidence-Based Insights for Managers
Our blog, fromdatatoimpact, offers evidence-based insights and thought leadership on data strategies, digital trends, and analytics. Discover concise, practical guidance to support impactful decision-making in a data-driven world.
GettingStuffDone.AI: Your Hub and Directory for Generative AI Tools
GettingStuffDone.ai is a curated directory from the University of Mannheim and BERD@NFDI, offering quick access to cutting-edge generative AI tools. Discover and explore a wide range of applications, from language processing to computer vision, all designed to foster innovation and collaboration.
