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Researchers and Teachers
From Data To Insights - Big Data Analytics in Business
Branding & Brand Management
From Data to Insights (MBA)
Marketing Communications - Digital Marketing Analytics
Advanced Business Econometrics (PhD)
Customers, Markets and Firm Strategy
Brand Strategy Seminar
Marketingseminar MKT 720
Mannheim Marketing Research Seminar
Prof. Dr. Florian Stahl
Leonie Gehrmann, M.Sc.
Andreas Bayerl, M.Sc.
Maximilian Beichert, M.Sc.
Katharina Gawrisch, M.Sc.
Dr. Daniela Schmitt
Dr. Veronica Valli
Office and Administration
Area Marketing & Sales
Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018).
Building a social network for success
Journal of Marketing Research : JMR
, 55, 321-338.
Gecer, G., Kraus, F. and Stahl, F. (2018).
Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites
. In , 40th Annual ISMS Marketing Science Conference (S. 101).
, INFORMS: Catonsville, MD.
Albrecht, C.-M., Hattula, S. and Lehmann, D. R. (2017).
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Journal of the Academy of Marketing Science
, 45, 720-740.
Albrecht, C.-M., Finkel, A. S. D. and Nothhelfer, K. (2016).
What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness
. In Kim, J., Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (S. 436-437).
, Global Alliance of Marketing & Management Associations (GAMMA): Hong Kong.
Albrecht, C.-M., Hattula, S., Bornemann, T. and Hoyer, W. D. (2016).
Customer response to interactional service experience - The role of interaction environment
Journal of Service Management
, 27, 704-729.
Albrecht, C.-M. and Häger, P. (2016).
How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity
. In Kim, J., 2016 Global Marketing Conference at Hong Kong “Bridging Asia and the World: Global Platform for Interface between Marketing and Management” : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (S. 173-174).
, GMC: Hong Kong.
Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2016).
Climb or jump - status-based seeding in user-generated content network
Stahl, F., Bartels, D. M. and Valli, V. (2016).
The effects of framing subscription benefits as price discounts or time bonuses on time preferences
. In Moreau, P., Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (S. 634).
Advances in Consumer Research
, Assoiation for Consumer Research: Duluth, MN.
Aaker, D. A., Stahl, F. and Stöckle, F. (2015).
Marken erfolgreich gestalten
. Wiesbaden: Springer Gabler.
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