Publications
2020
- Schönmüller, V., Netzer, O. and Stahl, F. (2020). The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR, 57, 853–877.
2019
- Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2019). Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR, 56, 361–378.
2018
- Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018). Building a social network for success. Journal of Marketing Research : JMR, 55, 321–338.
- Gecer, G., Kraus, F. and Stahl, F. (2018). Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101). , INFORMS: Catonsville, MD.