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Prof. Dr. Florian Stahl
Isabella Hartig
Leonie Gehrmann
Stefan Kluge
Frank Ohnesorge
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Maximilian Beichert
Dr. Ülfet Isci-Özalp
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Business School
Area Marketing & Sales
Stahl
Research
Publications
Publications
2020
Schönmüller, V., Netzer, O. and Stahl, F. (2020).
The polarity of online reviews: Prevalence, drivers and implications
.
Journal of Marketing Research : JMR
, 57, 853–877.
2019
Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2019).
Climb or jump: status-based seeding in user-generated content network
.
Journal of Marketing Research : JMR
, 56, 361–378.
2018
Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018).
Building a social network for success
.
Journal of Marketing Research : JMR
, 55, 321–338.
Gecer, G., Kraus, F. and Stahl, F. (2018).
Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites
. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101).
, INFORMS: Catonsville, MD.
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