Publications

2018

Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018). Building a social network for success. Journal of Marketing Research : JMR, 55, 321-338.
Gecer, G., Kraus, F. and Stahl, F. (2018). Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. In , 40th Annual ISMS Marketing Science Conference (S. 101). , INFORMS: Catonsville, MD.

2017

Albrecht, C.-M., Hattula, S. and Lehmann, D. R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45, 720-740.

2016

Albrecht, C.-M., Finkel, A. S. D. and Nothhelfer, K. (2016). What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness. In Kim, J., Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (S. 436-437). , Global Alliance of Marketing & Management Associations (GAMMA): Hong Kong.
Albrecht, C.-M., Hattula, S., Bornemann, T. and Hoyer, W. D. (2016). Customer response to interactional service experience - The role of interaction environment. Journal of Service Management, 27, 704-729.
Albrecht, C.-M. and Häger, P. (2016). How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. In Kim, J., 2016 Global Marketing Conference at Hong Kong “Bridging Asia and the World: Global Platform for Interface between Marketing and Management” : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (S. 173-174). , GMC: Hong Kong.
Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2016). Climb or jump - status-based seeding in user-generated content network. Mannheim.
Stahl, F., Bartels, D. M. and Valli, V. (2016). The effects of framing subscription benefits as price discounts or time bonuses on time preferences. In Moreau, P., Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (S. 634). Advances in Consumer Research, Assoiation for Consumer Research: Duluth, MN.

2015

Aaker, D. A., Stahl, F. and Stöckle, F. (2015). Marken erfolgreich gestalten. Wiesbaden: Springer Gabler.

2014

Albrecht, C.-M., Hattula, S., Bornemann, T. and Hoyer, W. D. (2014). Asymmetric Effects of Causal Attribution in Service Encounters. In Bigné Alcañiz, J., Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6 (S. 165). , European Marketing Acad.: Brussels.
Albrecht, C.-M., Hattula, S., Bornemann, T. and Würth, J. (2014). You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion. In Botti, S., Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013] (S. 541-542). Advances in Consumer Research, Assoc. for Consumer Research: Duluth, Minn..
Halbheer, D., Stahl, F., Koenigsberg, O. and Lehmann, D. R. (2014). Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM, 31, 192-206.

2013

Albrecht, C.-M., Backhaus, C., Gurzki, H. and Woisetschläger, D. M. (2013). Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology & Marketing, 30, 647-659.
Albrecht, C.-M., Bauer, H. H., Bergner, K., Gogia, T. and Sprott, D. E. (2013). Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy. In Salisbury, L., The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C. (S. 11). , AMA: Washington, DC.
Albrecht, C.-M., Bauer, H. H., Bergner, K., Gogia, T. and Sprott, D. E. (2013). Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior. In Arnold, T., Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012 (S. 235). AMA Winter and Summer Educators' Conference Proceedings, American Marketing Assoc. ; Curran: Chicago, Ill. ; Red Hook, NY.
Hoefkens, C., Valli, V., Mazzocchi, M., Traill, W. B. and Verbeke, W. (2013). European consumers' perceived seriousness of their eating habits relative to other personal health risks. Preventive Medicine : PM, 57, 618-622.