Publications

2019

Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2019). Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR, 56, 361-378.

2018

Ansari, A., Stahl, F., Heitmann, M. and Bremer, L. (2018). Building a social network for success. Journal of Marketing Research : JMR, 55, 321-338.
Gecer, G., Kraus, F. and Stahl, F. (2018). Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101). , INFORMS: Catonsville, MD.

2017

Albrecht, C.-M., Hattula, S. and Lehmann, D. R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45, 720-740.

2016

Albrecht, C.-M., Finkel, A. S. D. and Nothhelfer, K. (2016). What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness. In , Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (S. 436-437). , Global Alliance of Marketing & Management Associations (GAMMA): Hong Kong.
Albrecht, C.-M., Hattula, S., Bornemann, T. and Hoyer, W. D. (2016). Customer response to interactional service experience - The role of interaction environment. Journal of Service Management, 27, 704-729.
Albrecht, C.-M. and Häger, P. (2016). How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. In , 2016 Global Marketing Conference at Hong Kong “Bridging Asia and the World: Global Platform for Interface between Marketing and Management” : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (S. 173-174). , GMC: Hong Kong.
Lanz, A. U., Goldenberg, J., Shapira, D. and Stahl, F. (2016). Climb or jump - status-based seeding in user-generated content network. Mannheim.
Stahl, F., Bartels, D. M. and Valli, V. (2016). The effects of framing subscription benefits as price discounts or time bonuses on time preferences. In , Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (S. 634). Advances in Consumer Research, Assoiation for Consumer Research: Duluth, MN.

2015

Aaker, D. A., Stahl, F. and Stöckle, F. (2015). Marken erfolgreich gestalten. Wiesbaden: Springer Gabler.