Courses
The Chair and Research Group in Quantitative Marketing and Consumer Analytics at University of Mannheim offers courses in the Mannheim Master in Management (MMM) program at the University of Mannheim, in the Mannheim MBA and Executive MBA program at Mannheim Business School as well as in the PhD program of the Graduate School of Economic and Social Sciences (CDSB).
Undergraduate (Bachelor) Courses:
| Course name | Credits | Details | Term |
|---|---|---|---|
| Managing Customer Value (MKT 301) | 6 | Course details | Spring Term |
| Strategic Marketing (MKT 401) | 6 | Course details | Spring Term |
| Economics for Business & Policy | 4 | Course details | Spring Term |
Graduate (Master) Courses in the Mannheim Master in Management (MMM):
| Course name | Credits | Details | Term |
|---|---|---|---|
| Data, Analytics and AI for Marketing Strategy (MKT 511) | 8 | Course details | Spring term |
| Customers, Markets and Firm Strategy (MKT 545) | 6 | Course details | Spring term |
| Research Seminar (MKT 720) | 6 | Course details | Spring term/ |
| Customer (Lifecycle) Management (MKT 619) | 2 | Course details | Spring term / Fall term |
| Artificial Intelligence in Business: A Case Study (MKT 625) | 2 | Course details | Spring term / Fall term |
PhD Courses:
| Course name | Credits | Details | Term |
|---|---|---|---|
| Advanced Business Econometrics (MKT 903) | 6 | Course details | Fall term |
| Dr. Wild Marketing Research Seminar Series (MKT 910) | 1 | Course details | Spring term/ |
MBA and Executive MBA Courses:
| Course name | Details | Term |
|---|---|---|
| Data Science & AI for Business | Course details | Spring term/ |
| Business Impact with AI | Course details | Spring term/ |
Further information:
- Bachelors Thesis
- Masters Thesis
- Learning Agreements
- Letters of Recommendation