Evidence-based Expert Consulting for AI, Customer & Market Analytics, Sales, and Marketing-Finance

We help companies turn data, customer insight and scientific evidence into measurable growth. 

Our consulting approach combines expertise in sales, services marketing, B2B, consumer behavior, behavioral economics, and marketing-finance while leveraging data science, machine learning, and experiments.

We answer high-impact management questions such as: 

• Which customers are truly valuable?
• Which marketing & sales activities actually work?
• What are optimal ways to market (financial) products?
• Where can AI create measurable business value?
• How can organizations improve customer, sales and financial decisions?

“How can personalized nudges promote sustainable consumption without hurting the customer experience?”
- Amazon

“How can financial decision-making be debiased and investment products be marketed more effectively?”
- Allianz

“How do sustainability signals influence retail investor trading behavior?”
- Börse Stuttgart

“How can consumer behavior be predicted from clickstream and app data?”
- Burger King

“How can advertising media be optimized using experiments?”
- Deutsche Post

“How can survey mode be targeted to reduce nonresponse and panel attrition?”
- GESIS Leibniz Institute
 

1. Diagnose
   We clarify the management problem, data situation and business objective.
2. Opportunity Mapping
   We identify the most attractive AI, analytics, sales and marketing levers.
3. Scientific & Practical Evidence Analysis
   We analyze scientific findings and actual data, customer behavior, market, previous initiatives.
4. Pilot/Experiment
   We design tests, A/B, prototypes or AI use-case pilots.
5. Business Impact Model
   We translate findings into financial impact, KPIs and strategic priorities.
6. Management Roadmap
   We deliver concrete recommendations, implementation steps and quick wins.
7. Capability Transfer
   We enable learning through workshops and executive sessions.