The Chair of Sales & Services Marketing is offering research-oriented bachelor theses. Focus of this kind of bachelor theses is researching and processing national and international journal articles.
The Guidelines for the Use of AI Tools in the Area Marketing & Sales can be found here.
Exemplary bachelor thesis topics from the last year are:
As you can see, these are not related exclusively to the content of the Marketing I course.
The schedule for allocation and compilation of the bachelor thesis has to be taken from the faculty homepage.
Students, which the examination board has allocated to our chair, have the opportunity to submit preferences for a thesis topic.
For submission, please send an email with the following documents to Mengmeng Niu, M.Sc. (email@example.com):
2. Current transcript of records (with average grade)
The bachelor thesis can be written in English or German. For further questions please contact Mengmeng Niu, M.Sc. (firstname.lastname@example.org).
Information for Wipäd BA Thesis:
Topic Priority: tba
Kick-Off-Meeting: from 01.03.2023 (tba)
Announcement of Topic Allocation: 01.03.2023, 12 noon
Official Starting Date: 01.03.2023, 12:00 noon
Official Deadline: 26.04.2023, 12:00 noon