Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Prof. Dr. Kraus
Credit: Rike Allendörfer, Universität Mannheim
The Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing focuses on topics such as Sales, Marketing of Solutions (Service/Product-Bundles, Solution Selling), B2B-Marketing, and Consumer Behavior.
In this context we apply the newest methodologies from data science and & machine learning and work with Big Data as well as experiments to investigate behavioral science phenomena with relevance to both academia and practitioners.
In a nutshell: Marketing & Sales meet Behavioral Economics
You can find an overview of the chair’s fields of research below.
On the following sites you can find information with respect to our team members, courses offered by our Chair, research, business collaborations, and job offers.
