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Bachelor Level
MKT 450- Marketing Communications
MKT 352-Social Media Marketing
MKT 354 – Marketing Strategy
Bachelor Thesis
Master Level
MKT 520-Market Research
MKT 561-Service Business Model Innovations
MKT 612-Business-to-Business Marketing
MKT 616-Fundamentals of Negotiation (language = German)
MKT 617-Applied Negotiation (language = German)
MKT 740 Research Seminar
Master Thesis
PhD Level
MKT 801-Fundamentals of Marketing Research
MKT 902-Advances in Marketing Research
Research
Publications by Prof. Dr. Florian Kraus
Team
Prof. Dr. Florian Kraus
Office
Ewelina Bartella, M.A.
Visiting Lecturers
Dr. Maximilian Gaerth
Prof. Dr. Ashwin Malshe
Alumni
Giuliana Francesca Manganaro, M.A.
Seongmin Park, M. Sc.
Master Students
Ann-Kathrin Polenz, M. Sc.
Yasid Soufi, M. Sc.
Business Collaborations
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External Master Theses
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Business School
Area Marketing & Sales
Kraus
Team
Team
Chair Holder
Prof. Dr. Florian Kraus
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Credit: Rike Allendörfer, Universität Mannheim
Office
Ewelina Bartella, M.A.
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Doctoral Candidates
Giuliana Francesca Manganaro, M.A.
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Credit: Tsvetina Tsonkova
Seongmin Park, M.Sc.
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Ann-Kathrin Polenz, M.Sc.
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Yasid Soufi, M.Sc.
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