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Courses Offered by Our Chair

The Chair of Sales & Services Marketing offers courses in bachelor, master, and PhD levels. Please find more information about the courses offered by our chair by clicking on the name of the respective course below.

Bachelor Level

Course name Credits Details Term
MKT 352 Social Media Marketing 4 ECTS Course details Spring
MKT 450 Marketing Communications 3 ECTS Course details Spring

Click here to reach the Info-session presentation for MMM students.

PhD Level

Course name Credits Details Term
MKT 801 Fundamentals of Marketing Research 8 ECTS Course details Fall
MKT 902 Advances in Marketing Research 8 ECTS Course details Spring
MKT 910 Mannheim Marketing Research Seminar - Fall and Spring

Theses Information

Course name Credits Details Term
Bachelor Thesis (BWL) 12 ECTS Course details Spring
Bachelor Thesis (WiPäd) 12 ECTS Course details Spring
MKT 740 Research Seminar / Seminar Thesis 6 ECTS Course details Fall and Spring
Master Thesis (MMM) 24 ECTS Course details Fall and Spring
Master Thesis (MMBR) 15 ETCS Course details Fall and Spring

Further Information