Courses Offered by Our Chair

The Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing offers courses in bachelor, master, and PhD levels. Please find more information about the courses offered by our chair by clicking on the name of the respective course below.

Click here to reach the Info-session presentation for MMM students.

Information Session Marketing & Sales in the MMM

PhD Level

Course nameCreditsDetailsTerm
MKT 801 Fundamentals of Marketing Research8 ECTSCourse detailsFall
MKT 902 Advances in Marketing Research8 ECTSCourse detailsSpring
MKT 910 Mannheim Marketing Research Seminar-Fall and Spring

Theses Information

Course nameCreditsDetailsTerm
Bachelor Thesis (BWL)12 ECTSCourse detailsSpring
Bachelor Thesis (WiPäd)12 ECTSCourse detailsSpring
MKT 740 Research Seminar / Seminar Thesis6 ECTSCourse detailsFall and Spring
Master Thesis (MMM)24 ECTSCourse detailsFall and Spring
Master Thesis (MMBR)15 ETCSCourse detailsFall and Spring

The formatting guidelines for the layout of academic papers can be found here in English.

The Guidelines for the Use of AI Tools in the Area Marketing & Sales can be found here.