Courses Offered by Our Chair
The Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing offers courses in bachelor, master, and PhD levels. Please find more information about the courses offered by our chair by clicking on the name of the respective course below.
Bachelor Level
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 352 Social Media Marketing | 4 ECTS | Course details | Spring |
| MKT 450 Marketing Communications | 3 ECTS | Course details | Spring |
| MKT354 Marketing Strategy | 6 ECTS | Course details | Fall |
Master Level
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 520 Market Research | 6 ECTS | Course details | Spring |
| MKT 561 Service Business Model Innovations | 4 ECTS | Course details | Fall |
| MKT 612 Business-to-Business Marketing | 2 ECTS | Course details | Fall |
| MKT 616 Fundamentals of Negotiation (language = German) | 2 ECTS | Course details | Fall |
| MKT 617 Applied Negotiation (language = German) | 2 ECTS | Course details | Spring |
| MKT 740 Research Seminar / Seminar Thesis | 6 ECTS | Course details | Fall and Spring |
| CC 503 Empirical Methods: Business Analytics I | 6 ECTS | Course details | Fall and Spring |
Click here to reach the Info-session presentation for MMM students.
Information Session Marketing & Sales in the MMM
PhD Level
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 801 Fundamentals of Marketing Research | 8 ECTS | Course details | Fall |
| MKT 902 Advances in Marketing Research | 8 ECTS | Course details | Spring |
| MKT 910 Mannheim Marketing Research Seminar | - | Fall and Spring |
Theses Information
| Course name | Credits | Details | Term |
|---|---|---|---|
| Bachelor Thesis (BWL) | 12 ECTS | Course details | Spring |
| Bachelor Thesis (WiPäd) | 12 ECTS | Course details | Spring |
| MKT 740 Research Seminar / Seminar Thesis | 6 ECTS | Course details | Fall and Spring |
| Master Thesis (MMM) | 24 ECTS | Course details | Fall and Spring |
| Master Thesis (MMBR) | 15 ETCS | Course details | Fall and Spring |
The formatting guidelines for the layout of academic papers can be found here in English.
The Guidelines for the Use of AI Tools in the Area Marketing & Sales can be found here.