Short Portrait
Florian Kraus is Professor of Marketing, Dr. Werner Jackstädt Endowed Chair at the University of Mannheim, and Academic Director of the Mannheim Part-Time and Full-Time MBA Program at Mannheim Business School.
Professor Kraus' current research focuses on frontline employees' behavior and performance. He also conducts research on house brands, motivation, and organizational identification in the context of services marketing and sales management. Professor Kraus' work appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, Journal of Service Research, Organizational Behavior and Human Decision Processes, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung and Zeitschrift für Betriebswirtschaftslehre.
Prior to joining the University of Mannheim he worked as an Assistant Professor at the Ruhr-University in Bochum. Florian Kraus obtained his Ph.D. from the Philipps University in Marburg and held a research position at the University of Houston, Texas, USA. He has substantial experience conducting marketing research with companies in the B2B sector as well as service firms.
He is Editorial Board member of the Journal of Personal Selling & Sales Management as well as the British Journal of Management.