The Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim, focus on the application of quantitative methods and marketing analytics to answer marketing issues with high managerial relevance.
We believe in new approaches that allow us to answer research questions in a more precise and holistic way than possible in the past. Therefore, the group applies state-of-the-art data science methods and works with large data sets to uncover new and sometimes unexpected insights for marketers and managers alike.
Our work is not only beneficial for the academic community. We also work hands on, applying latest knowledge from research and generating actionable insights for corporations. The manner and extent of our expert advice adapts to corporations' current challenges and aims to assist companies in the setup of data- and analytics strategy, data-based decision making, or with topics such as pricing analytics or automated marketing.