Business AI for Marketing and Sales
MKT 625
| Verantwortlicher Dozent | Prof. Dr. Florian Stahl |
|---|---|
| Kursbetreuer | Dr. Dominic Bergers |
| Veranstaltungsart | Vorlesung und Übung |
| Leistungspunkte | 2 ECTS |
| Workload | 60h |
| Semester | Herbstsemester |
| Sprache | Englisch |
| Registrierung | keine Registrierung erforderlich |
| Zugelassene Teilnehmer | Mannheim Master in Management, Mannheim Master in Business Research (MMBR), M.A. Culture and Economy / Business, M.Sc. Business Education, M.Sc. Business Informatics, M.Sc. Business Mathematics, M.Sc. Economics, Diplom Business Administration |
Weitere Informationen
Kursbeschreibung
The course Business AI for Marketing and Sales introduces students to the strategic applications of AI in modern marketing and sales environments. Using a real-world case study, students explore how digital transformation and AI-driven technologies can enhance the customer journey and support business innovation. The course combines theoretical foundations with practical group work to develop and evaluate AI-based solutions for marketing and sales challenges.
Learning outcomes
- Understand and assess the role of AI in marketing and sales processes.
- Design and evaluate digital customer journeys using innovative tools and platforms.
- Apply AI-driven techniques such as predictive analytics and personalization in a business context.
- Collaborate in teams to solve real-world business problems through digital innovation strategies.
Necessary prerequisites
–Recommended prerequisites
Basic knowledge of marketing concepts and digital technologies is helpful. Prior experience with data analysis or AI is not required.Vorlesung
Dozent Prof. Dr. Florian Stahl Ansprechpartner Dr. Dominic Bergers Termine Bitte entnehmen Sie die aktuellen Informationen auf Portal2 und ILIAS Benotung As a final assignment, there will be a written assignment and a presentation.