Information about Masters Thesis
The masters thesis should be a carefully argued scholarly paper of approximately 35 pages (max. 50 pages including all tables, figures and appendices). It should present an original argument that is carefully documented from mainly primary sources (95% of all used references should be research papers from leading marketing and management journals). The thesis must have a substantial research component and a strong focus on the main topic of the paper. The thesis has to be written in english!
Further Information
Possible Subject Areas
- Advertising and Sales Promotions
- Branding and Brand Management
- Consumer Behavior
- Consumer Choice Models
- Customer Switching Behavior and Loyalty
- Digital Marketing
- Pricing and Price Strategies
- Social Media Communications
- Social Networks in Marketing
Application
Please send an email to Prof. Florian Stahl (florian.stahluni-mannheim.de) including
- your preferred subject area(s)
- your CV and list of all master courses and grades
- proof that you visited one of the master thesis seminars of the marketing area and achieved at least the grade 2,7
Selected Masters Theses
Selected Masters Theses of 2024:
- Weiser, Nico (2024): Customer Lifetime Value in E-Commerce: Assessing the Impact of Influencer Marketing (Download PDF)
- Biechteler, Alessandra (2024): Unpacking the Pink Tax: How Gender-Based Pricing Influences Consumer Perceptions (Download PDF)
- Pisu, Marcel (2024): Exploring AI-driven Business Opportunities in Customer Service (Download PDF)
- Vieten, Friederike Kara (2024): Influencer Marketing and E-Com- merce Returns: Exploring the Impact on Return Behavior and Sustainability (Download PDF)
Useful Downloads
Academic Writing and Editing Services provided by Tanvi Mehta: