Dr. Wild Marketing Research Series
Every semester, we invite recognized scholars from around the world to present their research on a wide variety of marketing topics.
Schedule of Seminar (MKT 910)
| DATE | GUEST SPEAKER | PRESENTATION TITLE |
|---|---|---|
| November 2025 | Elisabeth Honka (UCLA) | tbd |
| October 2025 | Markus Giesler (York University, Canada) | tbd |
| 7 November 2024 | Pedro Gardete (NOVA School of Business and Economics) | When Your Best Consumers are not Willing to Pay: Price Promotions, Customer Heterogeneity, and the Consumption of News |
| 17 October 2024 | Mushegh Harutyunyan (Imperial College London) | Curbing Digital Overconsumption: Strategic Implications of Screen Time Limits |
| 11 September 2024 | Diego Aparicio (IESE) | Concealing Prices |
| 13 June 2024 | Stephan Seiler (Imperial College London) | How Much Influencer Marketing is Undisclosed? Evidence from Twitter |
| 4 June 2024 | Aric Rindfleisch (University of Illinois at Urbana–Champaign) | Robots in Retail: An Animistic Perspective |
| 28 September 2023 | Gokhan Yildirim (Imperial College London) | The Role of Customer Mind-Set Metrics in Optimal Advertising Decisions |
| 29 August 2023 | Jean-Pierre Dubé (Chicago Booth) | Nonparametric Estimation of Habitual Brand Loyalty |
| 29 June 2023 | Christian Hildebrand (University of St. Gallen) | Your Request is My Comm |