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Mannheim Marketing Research Seminar

Jedes Semester laden wir anerkannte Wissenschaft­lerinnen und Wissenschaft­ler aus aller Welt ein, ihre Forschungs­ergebnisse zu den verschiedensten Marketingthemen zu präsentieren. Die Seminare beginnen um 11:00 Uhr, sofern nicht anders vermerkt. Unser aktueller Zeitplan ist unten aufgeführt.

Seminarvorträge (MKT 910)

DATUM GAST VORTRAGSTITEL
6. Mai 2019 Michaela Draganska (Drexel LeBow College of Business) tbd
14. März 2019 Hannes Datta (Tilburg School of Economics and Management) tbd
22. November 2018 Oded Koenigsberg (London Business School) Price and Quality Decisions by Self-Serving Managers
4. Oktober 2018 Ron Berman (The Wharton School) P-Hacking and False Discovery in A/B Testing
6. Juni 2018 Anthony Dukes (University of Southern California, Marshall School of Business) Interactive Advertising: The Case of Skippable Ads
26. April 2018 C. Miguel Brendl (University of Basel) Emotional Co­unter-Conditioning of Brand Attitudes
19. April 2018 Jose Manuel Vidal-Sanz (Universidad Carlos III de Madrid) Mobile Usage During the Purchase Journey: Are Consumers on Hold?
2. November 2017 Anja Lambrecht (London Business School) Spillover Effects and Freemium Strategy in Mobile App Market
26. Oktober 2017 Robert P. Rooderkerk (Rotterdam School of Management, Erasmus University) The Effect of Congruency between Internal Categorization and Assortment Layout on Shopping Behavior
12. Oktober 2017 Marc Fischer (University of Cologne) How Valid and Reliable are Commercial Brand Valuation Methods?
18. Mai 2017 Peter Rossi (UCLA Anderson School of Management) The Value of Flexible Work: Evidence from Uber Drivers
4. Mai 2017 Daniel Bartels (The University of Chicago Booth School of Business) Anchors, Target Values, and Credit Card Payments
27. April 2017 Cathy Yang (HEC Paris) Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments
6. April 2017 Joachim Vosgerau (Bocconi) When and Why Randomized Response Techniques (Fail to) Elicit the Truth
29. März 2017 P. K. Kannan (University of Maryland) Enhancing Freemium Model Performance: Impact of Product Line Extensions
9. März2017 Simone Wies (Goethe University Frankfurt) Beating the Going-Public Effect in Firm Innovation
17. November 2016 Hilke Plassmann (INSEAD) Consumer Neuroscience: Applications, Challenges, and Possible Solutions
8. September 2016 Christoph Fuchs (Technical University of Munich) The Power of the Personal
14. Juli 2016 Raghuram Iyengar (The Wharton School, Philadelphia) tbd
12. Mai 2016 Thomas Reutterer (Vienna University of Economics and Business, Vienna) Ticking Away the Moments: Understanding Customers’ Timing Decisions Can Help to Improve Customer Valuation
2. März 2016 Harikesh S. Nair (Stanford Graduate School of Business) Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
25. November 2015 Peter Pal Zubcsek (University of Florida, Warrington College of Business) Homophily AND Influence: Pricing to Harness Word-of-Mouth on social networks
15. Oktober 2015 Kamel Jedidi (Columbia Business School, New York) Elimination-by-Aspects and Logit Models
24. September 2015 Elisa Montaguti (Uni Bologna) Can Marketing Campaigns Induce - Multichannel Buying and More Profitable Customers? A Field Experiment
17. September 2015 Martin Schreier (WU Vienna) Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product
25. Mai 2015 Jacob Goldenberg (IDC Herzliya) „I feel The Earth Move Under My Feet: Earthquakes Effect on Behavior“
14. Mai 2015 Peter Lenk (University of Michigan, Ann Arbor) The Right Metric for the Right Decision, Manager, Firm, and Industry: Correcting for Endogenous Selection Effects
23. April 2015 Prasad Naik (University of California, Davis) Understanding the Impact of Measurement Unreliability on Marketing Budget and Allocations
10. März 2015 Jean-Pierre Dubé (University of Chicago Booth School of Business) Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment
15. Mai 2014 Marnik Dekimpe (University of Leuven, Tilburg University) Innovation Success: The Overlooked Role of the Retailer
8. Mai 2014 Olivier Rubel (University of California Davis) Managing Blood Donations by Marketing
10. April 2014 Peter Ebbes (HEC Paris) Subgraph Sampling Methods for Social Networks: The Good, the Bad, and the Ugly
20. März 2014 Ernst Osinga (Tilburg University) Low basket prices or high discounts: What drives consumer store choice?
15. Dezember 2013 Oliver Götz (University of Münster, Münster)  
26. November 2013 Oded Netzer (Columbia Business School, New York) Using Social Network Data to Identify Job Seeking Behavior
14. November 2013 Manfred Schwaiger (LMU Munich) The Value of Corporate Reputation for Shareholders
10. Oktober 2013 Renana Peres (Hebrew University, Jerusalem) A word on word of mouth on movies