Publications

Bröcher, L., Schmidt, T., Hartig, I., Schwenzer, J., Schumm, I. and Baldus, N. (2025). Optimierung eines E-Learning-Angebots durch Studierenden-Interviews und KI-Tools. In Neues Handbuch Hochschullehre : Lehren und Lernen effizient gestalten. Band 119 (S. 83–104). Stuttgart: Franz Steiner Verlag.

Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. (2023). Revenue generation through influencer marketing. Journal of Marketing : JM, 1–24.
Goldenberg, J., Lanz, A., Shapira, D. and Stahl, F. (2023). Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors. Journal of Marketing : JM, 1–20.
Lanz, A., Goldenberg, J., Shapira, D. and Stahl, F. (2023). Buying future endorsements from prospective influencers on user-generated content platforms. Journal of Marketing Research : JMR, 1–19.
Schoenmueller, V., Netzer, O. and Stahl, F. (2023). Frontiers: Polarized America: From political polarization to preference polarization. Marketing Science, 42, 48–60.

Förste, M., Nadj, M., Knäble, M., Mädche, A., Gehrmann, L. and Stahl, F. (2021). An interactive machine learning system for image advertisements. In , MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (S. 574–577). , Association for Computing Machinery: New York, NY.
Gehrmann, L., Kluge, S., Bayerl, A., Stahl, F., Knäble, M. and Mädche, A. (2021). Advertising information and communication technologies over time: An analysis of text and visual complexity. SSRN Working Paper Series. Rochester, NY.

Schönmüller, V., Netzer, O. and Stahl, F. (2020). The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR, 57, 853–877.