Publikationen
2020
- Schönmüller, V., Netzer, O. und Stahl, F. (2020). The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR, 57, 853-877.
2019
- Lanz, A. U., Goldenberg, J., Shapira, D. und Stahl, F. (2019). Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR, 56, 361-378.
2018
- Ansari, A., Stahl, F., Heitmann, M. und Bremer, L. (2018). Building a social network for success. Journal of Marketing Research : JMR, 55, 321-338.
- Gecer, G., Kraus, F. und Stahl, F. (2018). Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101). , INFORMS: Catonsville, MD.
2017
- Albrecht, C.-M., Hattula, S. und Lehmann, D. R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45, 720-740.