Universität
Universität
Infos für ...
Infos für ...
Studieninteressierte
Erstsemester
Studierende
Forschende und Lehrende
Beschäftigte
Alumni
Presse
×
DE
/
EN
Lehrstuhl
Forschung
News
From Data To Insights – Big Data Analytics im Unternehmen
Publikationen
Forschungsseminare
Lehre
Marketing Analytics
Branding & Brand Management
Bachelorarbeit
From Data to Insights (MBA)
Marketing Communications
Marketing Theory
Masterarbeit
Advanced Business Econometrics (PhD)
Customers, Markets and Firm Strategy
Brand Strategy Seminar
Marketingseminar MKT 720
Learning Agreements
Events
Research Seminar
Team
Prof. Dr. Florian Stahl
Leonie Gehrmann
Andreas Bayerl
Maximilian Beichert
Dr. Katharina Gawrisch
Dr. Daniela Schmitt
Office and Administration
Marion Kumpf-Ammon
Teresa Eckardt
Alumni
Stellenangebote
Menü
×
Betriebswirtschaftslehre
Area Marketing & Sales
Stahl
Forschung
Publikationen
Publikationen
2020
Schönmüller, V., Netzer, O. und Stahl, F. (2020).
The polarity of online reviews: Prevalence, drivers and implications
.
Journal of Marketing Research : JMR
, 57, 853-877.
2019
Lanz, A. U., Goldenberg, J., Shapira, D. und Stahl, F. (2019).
Climb or jump: status-based seeding in user-generated content network
.
Journal of Marketing Research : JMR
, 56, 361-378.
2018
Ansari, A., Stahl, F., Heitmann, M. und Bremer, L. (2018).
Building a social network for success
.
Journal of Marketing Research : JMR
, 55, 321-338.
Gecer, G., Kraus, F. und Stahl, F. (2018).
Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites
. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101).
, INFORMS: Catonsville, MD.
2017
Albrecht, C.-M., Hattula, S. und Lehmann, D. R. (2017).
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
.
Journal of the Academy of Marketing Science
, 45, 720-740.
2016
Albrecht, C.-M., Finkel, A. S. D. und Nothhelfer, K. (2016).
What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness
. In , Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (S. 436-437).
, Global Alliance of Marketing & Management Associations (GAMMA): Hong Kong.
Albrecht, C.-M., Hattula, S., Bornemann, T. und Hoyer, W. D. (2016).
Customer response to interactional service experience – The role of interaction environment
.
Journal of Service Management
, 27, 704-729.
Albrecht, C.-M. und Häger, P. (2016).
How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity
. In , 2016 Global Marketing Conference at Hong Kong „Bridging Asia and the World: Global Platform for Interface between Marketing and Management“ : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (S. 173-174).
, GMC: Hong Kong.
Lanz, A. U., Goldenberg, J., Shapira, D. und Stahl, F. (2016).
Climb or jump – status-based seeding in user-generated content network
. Mannheim.
Stahl, F., Bartels, D. M. und Valli, V. (2016).
The effects of framing subscription benefits as price discounts or time bonuses on time preferences
. In , Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (S. 634).
Advances in Consumer Research
, Assoiation for Consumer Research: Duluth, MN.
Um unsere Webseite für Sie optimal zu gestalten und fortlaufend verbessern zu können, verwenden wir Cookies und speichern anonyme Nutzungsdaten. Weitere Informationen erhalten Sie in unserer
Datenschutzerklärung
.
Erlauben
Ablehnen
Tracking ist derzeit zugelassen.
Tracking nicht erlauben
Tracking ist derzeit nicht zugelassen.
Tracking erlauben