Publikationen
2023
- Schoenmueller, V., Netzer, O. und Stahl, F. (2023). Frontiers: Polarized America: From political polarization to preference polarization. Marketing Science, 42, 48–60.
2021
- Förste, M., Nadj, M., Knäble, M., Mädche, A., Gehrmann, L. und Stahl, F. (2021). An interactive machine learning system for image advertisements. In , MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (S. 574–577). , Association for Computing Machinery: New York, NY.
- Gehrmann, L., Kluge, S., Bayerl, A., Stahl, F., Knäble, M. und Mädche, A. (2021). Advertising information and communication technologies over time: An analysis of text and visual complexity. SSRN Working Paper Series. Rochester, NY.
2020
- Schönmüller, V., Netzer, O. und Stahl, F. (2020). The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR, 57, 853–877.
2019
- Lanz, A. U., Goldenberg, J., Shapira, D. und Stahl, F. (2019). Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR, 56, 361–378.
2018
- Ansari, A., Stahl, F., Heitmann, M. und Bremer, L. (2018). Building a social network for success. Journal of Marketing Research : JMR, 55, 321–338.
- Gecer, G., Kraus, F. und Stahl, F. (2018). Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites. In , 40th Annual ISMS Marketing Science Conference 2018 : Technical Session listing (S. 101). , INFORMS: Catonsville, MD.
2017
- Albrecht, C.-M., Hattula, S. und Lehmann, D. R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45, 720–740.
2016
- Albrecht, C.-M., Finkel, A. S. D. und Nothhelfer, K. (2016). What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness. In , Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (S. 436–437). , Global Alliance of Marketing & Management Associations (GAMMA): Hong Kong.
- Albrecht, C.-M., Hattula, S., Bornemann, T. und Hoyer, W. D. (2016). Customer response to interactional service experience – The role of interaction environment. Journal of Service Management, 27, 704–729.
- Albrecht, C.-M. und Häger, P. (2016). How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. In , 2016 Global Marketing Conference at Hong Kong „Bridging Asia and the World: Global Platform for Interface between Marketing and Management“ : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (S. 173–174). , GMC: Hong Kong.
- Lanz, A. U., Goldenberg, J., Shapira, D. und Stahl, F. (2016). Climb or jump – status-based seeding in user-generated content network. Mannheim.
- Stahl, F., Bartels, D. M. und Valli, V. (2016). The effects of framing subscription benefits as price discounts or time bonuses on time preferences. In , Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27–30th (S. 634). Advances in Consumer Research, Assoiation for Consumer Research: Duluth, MN.