Isabella Hartig obtained her dual bachelor's and master's degree in business administration with a focus on marketing and data science at DHBW Mannheim and the University of Mannheim. During her studies, Isabella Hartig gained practical experience in a marketing agency and in the finance department of HeidelbergCement AG.
Since September 2022, Isabella has been a doctoral candidate at the Chair of Quantitative Marketing and Consumer Analytics. As such she also joined the structured doctoral program offered by the Center for Doctoral Studies in Business at the University of Mannheim. Her research interests are primarily in the area of Sports Analytics and Machine Learning in Marketing.