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Victoria Meil, M.Sc.

Victoria Meil, M.Sc.

Chair of Quantitative Marketing and Consumer Analytics

Victoria Meil acquired both her Bachelor's and Master's degrees in Business Administration with a focus on Marketing, Human Resources and Psychology at the University of Mannheim. She spent a semester abroad at Queen's University in Canada. During her studies, Victoria gained practical experience in online marketing, content marketing and HR at well-known, international companies. Furthermore, she also experienced the research environment as a student research assistant at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim.

Since September 2021, Victoria is a doctoral candidate at the Chair of Quantitative Marketing and Consumer Analytics. As such, she follows the Marketing Track of the structured PhD program administered by the Center of Doctoral Studies in Business at the University of Mannheim. Her research interests are primarily in consumer psychology, social marketing, machine learning in marketing, and employer branding.