Mannheim Marketing Research Seminar

Every semester, we invite recognized scholars from around the world to present their research on a wide variety of marketing topics. Seminars begin at 11:00 a.m. unless otherwise noted and our current schedule is listed below.

Schedule of Seminar (MKT 910)

28 September 2023 Gokhan Yildirim (Imperial College London) The Role of Customer Mind-Set Metrics in Optimal Advertising Decisions
29 August 2023 Jean-Pierre Dubé (Chicago Booth) Nonparametric Estimation of Habitual Brand Loyalty
29 June 2023 Christian Hildebrand (University of St. Gallen) Your Request is My Command! How Initiation Modalities Shape Conversational AI Experiences
22 June 2023 Xinrong Zhu (Imperial College London) Inference and Impact of Category Captaincy
1 June 2023 Reto Hofstetter (University of Lucerne) Contract Design in Influencer Marketing: The Impact of Managerial Constraints on Influencer Participation and Performance
1 December 2022 Felix Eggers (Copenhagen Business School) The Value of Digitalization
29. September 2022 Chris Forman (Cornell University) Chat More and Contribute Better: An Empirical Study of a Knowledge-Sharing Community
2 June 2022 Michael Haenlein (ESCP Business School) Getting in The Game: The Video Game Ecosystem as a Dynamic Marketing Communication Channel
31 March 2022 Olivier Rubel (University of California Davis Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface
20 February 2020 Juliano Laran (University of Miami) The Dual Effect of Busyness on Motivation
5 December 2019 Christian Schulze (Frankfurt School of Finance and Management) When Winning Back Means Losing Out: The Effect of Re-Acquisition Incentives on Customer Value
28 November 2019 Panagiotis Sarantopoulos (University of Manchester) Complaint Handling in Digital Channels: A Text-Based Analysis of Dialogue Dynamics in Customer-Employee Conversations
26 September 2019 Evert de Haan (Goethe University) The Drivers and Consequences of Ad Blocking
5 June 2019 Justus Arne Schwarz (University of Mannheim) Sales and operations planning for product rollovers under consideration of random yield and capacity constraints
14 May 2019 Michaela Draganska (Drexel LeBow College of Business) Á La Carte or All You Can Eat: Investigating Pricing Strategies for Digital Content
30 April 2019 Gloria Barczak (Northeastern University) Trends and Opportunities in Innovation Research
14 March 2019 Hannes Datta (Tilburg School of Economics and Management) How Different are Marketing Elasticities between Emerging and Developed Countries?
22 November 2018 Oded Koenigsberg (London Business School) Price and Quality Decisions by Self-Serving Managers
4 October 2018 Ron Berman (The Wharton School) P-Hacking and False Discovery in A/B Testing
6 June 2018 Anthony Dukes (University of Southern California, Marshall School of Business) Interactive Advertising: The Case of Skippable Ads
26 April 2018 C. Miguel Brendl (University of Basel) Emotional Counter-Conditioning of Brand Attitudes
19 April 2018 Jose Manuel Vidal-Sanz (Universidad Carlos III de Madrid) Mobile Usage During the Purchase Journey: Are Consumers on Hold?
2 November 2017 Anja Lambrecht (London Business School) Spillover Effects and Freemium Strategy in Mobile App Market
26 October 2017 Robert P. Rooderkerk (Rotterdam School of Management, Erasmus University) The Effect of Congruency between Internal Categorization and Assortment Layout on Shopping Behavior
12 October 2017 Marc Fischer (University of Cologne) How Valid and Reliable are Commercial Brand Valuation Methods?
18 May 2017 Peter Rossi (UCLA Anderson School of Management) The Value of Flexible Work: Evidence from Uber Drivers
4 May 2017 Daniel Bartels (The University of Chicago Booth School of Business) Anchors, Target Values, and Credit Card Payments
27 April 2017 Cathy Yang (HEC Paris) Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments
6 April 2017 Joachim Vosgerau (Bocconi) When and Why Randomized Response Techniques (Fail to) Elicit the Truth
29 March 2017 P. K. Kannan (University of Maryland) Enhancing Freemium Model Performance: Impact of Product Line Extensions
9 March 2017 Simone Wies (Goethe University Frankfurt) Beating the Going-Public Effect in Firm Innovation
17 November 2016 Hilke Plassmann (INSEAD) Consumer Neuroscience: Applications, Challenges, and Possible Solutions
8 September 2016 Christoph Fuchs (Technical University of Munich) The Power of the Personal
14 July 2016 Raghuram Iyengar (The Wharton School, Philadelphia) tbd
12 May 2016 Thomas Reutterer (Vienna University of Economics and Business, Vienna) Ticking Away the Moments: Understanding Customers’ Timing Decisions Can Help to Improve Customer Valuation
2 March 2016 Harikesh S. Nair (Stanford Graduate School of Business) Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
25 November 2015 Peter Pal Zubcsek (University of Florida, Warrington College of Business) Homophily AND Influence: Pricing to Harness Word-of-Mouth on social networks
15 October 2015 Kamel Jedidi (Columbia Business School, New York) Elimination-by-Aspects and Logit Models
24 September 2015 Elisa Montaguti (Uni Bologna) Can Marketing Campaigns Induce – Multichannel Buying and More Profitable Customers? A Field Experiment
17 September 2015 Martin Schreier (WU Vienna) Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product
25 May 2015 Jacob Goldenberg (IDC Herzliya) I feel The Earth Move Under My Feet: Earthquakes Effect on Behavior
14 May 2015 Peter Lenk (University of Michigan, Ann Arbor) The Right Metric for the Right Decision, Manager, Firm, and Industry: Correcting for Endogenous Selection Effects
23 April 2015 Prasad Naik (University of California, Davis) Understanding the Impact of Measurement Unreliability on Marketing Budget and Allocations
10 March 2015 Jean-Pierre Dubé (University of Chicago Booth School of Business) Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment
15 May 2014 Marnik Dekimpe (University of Leuven, Tilburg University) Innovation Success: The Overlooked Role of the Retailer
8 May 2014 Olivier Rubel (University of California Davis) Managing Blood Donations by Marketing
10 April 2014 Peter Ebbes (HEC Paris) Subgraph Sampling Methods for Social Networks: The Good, the Bad, and the Ugly
20 March 2014 Ernst Osinga (Tilburg University) Low basket prices or high discounts: What drives consumer store choice?
15 December 2013 Oliver Götz (University of Münster, Münster)  
26 November 2013 Oded Netzer (Columbia Business School, New York) Using Social Network Data to Identify Job Seeking Behavior
14 November 2013 Manfred Schwaiger (LMU Munich) The Value of Corporate Reputation for Shareholders
10 October 2013 Renana Peres (Hebrew University, Jerusalem) A word on word of mouth on movies