Mannheim Marketing Research Seminar
Every semester, we invite recognized scholars from around the world to present their research on a wide variety of marketing topics. Seminars begin at 11:00 a.m. unless otherwise noted and our current schedule is listed below.
Schedule of Seminar (MKT 910)
| DATE | GUEST SPEAKER | PRESENTATION TITLE |
|---|---|---|
| 28 September 2023 | Gokhan Yildirim (Imperial College London) | The Role of Customer Mind-Set Metrics in Optimal Advertising Decisions |
| 29 August 2023 | Jean-Pierre Dubé (Chicago Booth) | Nonparametric Estimation of Habitual Brand Loyalty |
| 29 June 2023 | Christian Hildebrand (University of St. Gallen) | Your Request is My Command! How Initiation Modalities Shape Conversational AI Experiences |
| 22 June 2023 | Xinrong Zhu (Imperial College London) | Inference and Impact of Category Captaincy |
| 1 June 2023 | Reto Hofstetter (University of Lucerne) | Contract Design in Influencer Marketing: The Impact of Managerial Constraints on Influencer Participation and Performance |
| 1 December 2022 | Felix Eggers (Copenhagen Business School) | The Value of Digitalization |
| 29. September 2022 | Chris Forman (Cornell University) | Chat More and Contribute Better: An Empirical Study of a Knowledge-Sharing Community |
| 2 June 2022 | Michael Haenlein (ESCP Business School) | Getting in The Game: The Video Game Ecosystem as a Dynamic Marketing Communication Channel |
| 31 March 2022 | Olivier Rubel (University of California Davis | Customer Acquisition in Business Markets: Managing Conflicts at the Marketing-Sales Interface |
| 20 February 2020 | Juliano Laran (University of Miami) | The Dual Effect of Busyness on Motivation |
| 5 December 2019 | Christian Schulze (Frankfurt School of Finance and Management) | When Winning Back Means Losing Out: The Effect of Re-Acquisition Incentives on Customer Value |
| 28 November 2019 | Panagiotis Sarantopoulos (University of Manchester) | Complaint Handling in Digital Channels: A Text-Based Analysis of Dialogue Dynamics in Customer-Employee Conversations |
| 26 September 2019 | Evert de Haan (Goethe University) | The Drivers and Consequences of Ad Blocking |
| 5 June 2019 | Justus Arne Schwarz (University of Mannheim) | Sales and operations planning for product rollovers under consideration of random yield and capacity constraints |
| 14 May 2019 | Michaela Draganska (Drexel LeBow College of Business) | Á La Carte or All You Can Eat: Investigating Pricing Strategies for Digital Content |
| 30 April 2019 | Gloria Barczak (Northeastern University) | Trends and Opportunities in Innovation Research |
| 14 March 2019 | Hannes Datta (Tilburg School of Economics and Management) | How Different are Marketing Elasticities between Emerging and Developed Countries? |
| 22 November 2018 | Oded Koenigsberg (London Business School) | Price and Quality Decisions by Self-Serving Managers |
| 4 October 2018 | Ron Berman (The Wharton School) |
P-Hacking and False Discovery in A/ |
| 6 June 2018 | Anthony Dukes (University of Southern California, Marshall School of Business) | Interactive Advertising: The Case of Skippable Ads |
| 26 April 2018 | C. Miguel Brendl (University of Basel) | Emotional Counter-Conditioning of Brand Attitudes |
| 19 April 2018 | Jose Manuel Vidal-Sanz (Universidad Carlos III de Madrid) | Mobile Usage During the Purchase Journey: Are Consumers on Hold? |
| 2 November 2017 | Anja Lambrecht (London Business School) | Spillover Effects and Freemium Strategy in Mobile App Market |
| 26 October 2017 | Robert P. Rooderkerk (Rotterdam School of Management, Erasmus University) | The Effect of Congruency between Internal Categorization and Assortment Layout on Shopping Behavior |
| 12 October 2017 | Marc Fischer (University of Cologne) | How Valid and Reliable are Commercial Brand Valuation Methods? |
| 18 May 2017 | Peter Rossi (UCLA Anderson School of Management) | The Value of Flexible Work: Evidence from Uber Drivers |
| 4 May 2017 | Daniel Bartels (The University of Chicago Booth School of Business) | Anchors, Target Values, and Credit Card Payments |
| 27 April 2017 | Cathy Yang (HEC Paris) | Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments |
| 6 April 2017 | Joachim Vosgerau (Bocconi) | When and Why Randomized Response Techniques (Fail to) Elicit the Truth |
| 29 March 2017 | P. K. Kannan (University of Maryland) | Enhancing Freemium Model Performance: Impact of Product Line Extensions |
| 9 March 2017 | Simone Wies (Goethe University Frankfurt) | Beating the Going-Public Effect in Firm Innovation |
| 17 November 2016 | Hilke Plassmann (INSEAD) | Consumer Neuroscience: Applications, Challenges, and Possible Solutions |
| 8 September 2016 | Christoph Fuchs (Technical University of Munich) | The Power of the Personal |
| 14 July 2016 | Raghuram Iyengar (The Wharton School, Philadelphia) | tbd |
| 12 May 2016 | Thomas Reutterer (Vienna University of Economics and Business, Vienna) | Ticking Away the Moments: Understanding Customers’ Timing Decisions Can Help to Improve Customer Valuation |
| 2 March 2016 | Harikesh S. Nair (Stanford Graduate School of Business) | Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search |
| 25 November 2015 | Peter Pal Zubcsek (University of Florida, Warrington College of Business) | Homophily AND Influence: Pricing to Harness Word-of-Mouth on social networks |
| 15 October 2015 | Kamel Jedidi (Columbia Business School, New York) | Elimination-by-Aspects and Logit Models |
| 24 September 2015 | Elisa Montaguti (Uni Bologna) | Can Marketing Campaigns Induce – Multichannel Buying and More Profitable Customers? A Field Experiment |
| 17 September 2015 | Martin Schreier (WU Vienna) | Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product |
| 25 May 2015 | Jacob Goldenberg (IDC Herzliya) | I feel The Earth Move Under My Feet: Earthquakes Effect on Behavior |
| 14 May 2015 | Peter Lenk (University of Michigan, Ann Arbor) | The Right Metric for the Right Decision, Manager, Firm, and Industry: Correcting for Endogenous Selection Effects |
| 23 April 2015 | Prasad Naik (University of California, Davis) | Understanding the Impact of Measurement Unreliability on Marketing Budget and Allocations |
| 10 March 2015 | Jean-Pierre Dubé (University of Chicago Booth School of Business) | Self-Signaling and Pro-Social Behavior: a cause marketing mobile field experiment |
| 15 May 2014 | Marnik Dekimpe (University of Leuven, Tilburg University) | Innovation Success: The Overlooked Role of the Retailer |
| 8 May 2014 | Olivier Rubel (University of California Davis) | Managing Blood Donations by Marketing |
| 10 April 2014 | Peter Ebbes (HEC Paris) | Subgraph Sampling Methods for Social Networks: The Good, the Bad, and the Ugly |
| 20 March 2014 | Ernst Osinga (Tilburg University) | Low basket prices or high discounts: What drives consumer store choice? |
| 15 December 2013 | Oliver Götz (University of Münster, Münster) | |
| 26 November 2013 | Oded Netzer (Columbia Business School, New York) | Using Social Network Data to Identify Job Seeking Behavior |
| 14 November 2013 | Manfred Schwaiger (LMU Munich) | The Value of Corporate Reputation for Shareholders |
| 10 October 2013 | Renana Peres (Hebrew University, Jerusalem) | A word on word of mouth on movies |