Dynamic pricing is disrupting traditional fixed-price models. While surge pricing has been the norm in industries such as the travel industry, it extends its influence into more and more industries. From fluctuating online store prices on Amazon to peak-hour drink deals at local pubs, the shift towards dynamic pricing is undeniable.
Arnd Vomberg says that „time-based dynamic pricing will likely become a competitive standard at least in online markets“ leaving a tangible impact on both consumers and retailers. 
 
Arnd Vomberg recently had the opportunity to explore the dynamic pricing landscape, and it's exciting journey with BBC: 
https://www.bbc.com/worklife/article/20231101-why-surge-pricing-is-coming-at-restaurants-online-retailers-and-more
 
Stay tuned for more insights and find here an overview of Arnd Vomberg’s research areas.